Stacey Sheridan Edit

 Web References

1. 1. CycleReebok: Press & Media Release

   www.cyclereebok.com/PressRelea - [Cached]

   Published on: 4/23/1999   Last Visited: 3/6/2001

   Cycle Reebok for us is a big deal , said Stacey Sheridan , senior brand manager for Reebok fitness marketing. Last month , the company debuted its Reebok Studio Cycle stationary bike for health clubs , and Reebok has already launched a national print ad campaign in women's magazines such as Glamour.
   
   More advertising , including National TV spots by its Chicago ad firm Leo Burnett spots by its Chicago ad firm Leo Burnett port a new Cycle Reebok product line.The company plans to introduce clothes , shoes , and even a home version of the stationary cycle sold to fitness centers. The home model is expected to retail for between $ 400 and $ 600 while the commercial Version costs about $ 700.
   
   Next year , cable subscribers will see the Reebok Studio Cycle and Cycle Reebok appear in aerobic classes on the Fit TV channel , Reebok's cable collaboration with The Family Channel , Body By Jake Enterprises and TCI Liberty.
   ...
   Sheridan said Reebok hope to have up to 200 fitness centers across the country equipped with it's specially designed stationary cycle by year's end. At Reebok University , the companies fitness education and research center in Stoughton , more than 300 fitness professionals have been trained as Cycle Reebok instructors…….
   
   Among the first businesses to get the Reebok Studio Cycle and to offer the cycling classes was AFC Sportz in Boston , a privately run fitness company that is the official Cycle Reebok Training center for New England. Located in a renovated space on the second floor of a Summer Street building , just a block away from busy downtown Crossing , AFC is a unique collaboration between Reebok and one of its former executives.