Rob Sanchez

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  www.demandbase.com/press_release_2009_02_26.html - [Cached Version]
  Published on: 2/26/2009    Last Visited: 2/26/2009  

  MeritDirect is a leader in providing multi-channel marketing solutions for marketers and offering both the Demandbase Professional and the Demandbase Multi-Channel Database is a great fit with our growing portfolio of products and services," says Rob Sanchez, President, List Management and Interactive Services/Partner.
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  For additional information please contact, Rob Sanchez at 914.368.1030

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  www.mpidfw.org/index.php?submenu=board&src=gendocs&ref= - [Cached Version]
  Published on: 1/1/2007    Last Visited: 12/17/2007  

  Robert Sanchez, CMPDirector, Member CareDoral Hotel & Golf Clubv. 817.497.3060e. robert.sanchez@ihrco.com

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  www.dmnews.com/MeritDirect-offers-online-shopping/artic - [Cached Version]
  Published on: 5/28/2009    Last Visited: 5/28/2009  

  “We wanted to make this a destination and community for our clients and customers, so we had to revamp the design and aesthetics but also the functionality,†said Rob Sanchez, president of List Management and Interactive Services for MeritDirect. “More of our business is becoming e-mail and online based, so we're really just keeping up with that with a site that represents a lot of those capabilities.

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  www.mpidfw.org/index.php?submenu=board&src=gendocs&ref= - [Cached Version]
  Published on: 1/1/2007    Last Visited: 6/18/2008  

  Robert Sanchez, CMPDirector of Member CareDoral Hotel & Golf Clubv. 817.497.3060e. robert.sanchez@ihrco.com

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  www.appliedinfogroup.com/oa/html/20th_anniversary.htm - [Cached Version]
  Last Visited: 10/29/2009  

  Rob Sanchez, President, List Management and Interactive Services, MeritDirect, commented, "On behalf of everyone at MeritDirect, we want to congratulate Applied Info Group on their twenty year anniversary.

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  www.foliomag.com/2008/good-list - [Cached Version]
  Published on: 7/31/2008    Last Visited: 10/13/2008  

  "It's essential that a list owner establish itself with postal, e-mail and perhaps telemarketing," says Rob Sanchez, president of list management and interactive services and partner of MeritDirect, a White Plains, New York -based direct marketing services company.A multi-channel list source enables the direct marketer to target their audience with multiple touchpoints.
  
  Each delivery channel has its own challenges and red flags.Print is facing a dip in volume and marketers must be increasingly creative and use more targeted selections to counter the drop-off.In addition, postal lists seem to be overwhelmingly made up of expires or former customers, Sanchez says.For compiled lists, marketers should be wary of lists that are overly broad and do not carry specific targeting to attract vertical markets.And e-mail list success begins with using a reputable source.
  
  In today's climate of shrinking lists, managers have to be smarter and employ more sophisticated tools or methods to succeed."Demographics, psychographics and multi-channel [capabilities] are more important than they were previously," Sanchez says.
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  The better and more responsive lists are the very well-branded and transparent ones, Sanchez says.

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  www.meritdirect.com/mailmkt/ - [Cached Version]
  Last Visited: 9/1/2009  

  "We are excited to be acquiring such a quality and distinguished company, and to continually be diversifying our files and broadening our industry coverage with a greater consumer presence," says Rob Sanchez, President, List Management and Interactive Services, MeritDirect.

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  www.cmplistsonline.com/dataServicesSuite/index.htm - [Cached Version]
  Published on: 5/3/2007    Last Visited: 11/9/2007  

  For more info or contact Rob Sanchez, 914-368-1030, rsanchez@MeritDirect.com

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  www.btobonline.com/apps/pbcs.dll/article?AID=/20080211/ - [Cached Version]
  Published on: 2/11/2008    Last Visited: 2/12/2008  

  Rob Sanchez, president of list management and interactive services at MeritDirect, said that once upon a time a marketer would draw up a direct marketing plan, rent a list and send out a mailing; but that model is disappearing.In its place: a more complex process that involves the pursuit of deeper data intelligence.
  
  "We see an increase in using data for analytics and lead generation, so the traditional list rental model, more and more, is being chipped away," Sanchez said."There's a lot more drill-down [today]."
  
  For example, many customers want custom databases built for them to help them target customers with more precision, he said.
  
  "There's a lot more multichannel going on, where you're connecting the data sources between postal and e-mail," Sanchez said.
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  Sanchez said the company is also doing a lot of database segmentation and analytics work alongside the marketing departments of many of its clients.While he said it is important for list companies to expand and diversify services in order to grow and evolve as the marketing world changes, he added it is equally important to stick to one's knitting.
  
  "You can get into new businesses and services, but they have to be close to the core of what you are doing," Sanchez said.

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  www.btobonline.com/apps/pbcs.dll/article?AID=/20080206/ - [Cached Version]
  Published on: 2/6/2008    Last Visited: 2/7/2008  

  "The Genalytics technology brings the capability of predictive modeling to customers of any size," said Rob Sanchez, president of list management and interactive services at MeritDirect, in a statement.

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