Richard Sanchez

Richard Sanchez, the food and beverage manager of The Sheraton Hotel, in Edison, New Jersey, believes his type of casual dining account separates itself from others due to what he calls the "captive audience" factor.
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Sanchez says his total business is up compared to last year.In order to drive incremental business, he does some advertising in local papers and on the Sheraton web site.A competitive mix of beers is extremely important to his overall success.