Jerome Samson

• 
  sellitontheweb.com/ezine/news0125.shtml - [Cached Version]
  Published on: 8/24/1998    Last Visited: 12/12/2008  

  "The Internet continues its impressive growth as a communications, research, entertainment and commercial medium," said Jerome Samson, director of technology and business strategy at Nielsen Media Research.

• 
  www.itvx.com/iPageCount,5,ppnews.asp - [Cached Version]
  Published on: 11/29/2006    Last Visited: 3/13/2007  

  Another cautionary note for marketers, according to Jerome Samson, Nielsen vp of business development and strategy, is that the effect of prolonged duration and repetition of placement wears off after a while."There's a plateau effect," he said.

• 
  www.itvx.com/news/mediapost_8a.htm - [Cached Version]
  Published on: 8/12/2005    Last Visited: 3/13/2007  

  "We have physical data when it comes to product placement," acknowledges Jerome Samson, director of technology and business strategy for VNU, the parent company of Nielsen.
  ...
  All this is quantifiable," said Samson--which is exactly what advertising and media agencies want--data that can be put into a media plan.
  
  Samson says the study might also examine the relationship between the value of the brand and the audience as it relates to product placement and branded entertainment deals.
  ...
  Right now, Samson says the study is a stand-alone project.It will start in about a month, and Samson says that by the end of the year it will release some results.

• 
  11/3/99 - WebTrendsWatch - [Cached Version]
  Published on: 11/3/1999    Last Visited: 4/13/2001  

  The Internet users' demographic profile in the UK today is very similar to that of North America two years ago , said Jerome Samson , director of technology and business strategy at Nielsen Media Research.UK Internet users , however , are embracing e-commerce much more rapidly than users in North America did in 1997.Online consumers in the U.K. today are reaping the benefits of a more mature industry and seem to face a faster learning curve.This level of e-commerce adoption is extremely encouraging for its development worldwide..

• 
  11/3/99 - WebTrendsWatch - [Cached Version]
  Published on: 11/3/1999    Last Visited: 6/14/2001  

  The Internet users' demographic profile in the UK today is very similar to that of North America two years ago , said Jerome Samson , director of technology and business strategy at Nielsen Media Research.UK Internet users , however , are embracing e-commerce much more rapidly than users in North America did in 1997.Online consumers in the U.K. today are reaping the benefits of a more mature industry and seem to face a faster learning curve.This level of e-commerce adoption is extremely encouraging for its development worldwide..http : //www.commercenet.org.uk/
  
  http : //www.nielsenmedia.com/

• 
  Back to School: the ABC's of E-Commerce - [Cached Version]
  Published on: 7/9/2001    Last Visited: 7/13/2002  

  Jerome Samson, director of technology and business strategy at Nielsen Media Research states, "Using results from a January 1997 study as a baseline, the number of Internet users increased at a robust compounded rate of 2.5 percent a month through June 1998.In that same 18 month period, the number of on-line buyers increased even more dramatically.From January 1997 to September 1997, the number of on-line buyers grew at a rate of 3.5 percent a month.From September through June 1998, the growth in on-line buyers accelerated to 8 percent a month!"
  
  What does all this mean?People are spending their money more and more online than ever before!

• 
  Back to School: the ABC's of E-Commerce - [Cached Version]
  Published on: 7/9/2001    Last Visited: 3/4/2002  

  Jerome Samson, director of technology and business strategy at Nielsen Media Research states, "Using results from a January 1997 study as a baseline, the number of Internet users increased at a robust compounded rate of 2.5 percent a month through June 1998.In that same 18 month period, the number of on-line buyers increased even more dramatically.From January 1997 to September 1997, the number of on-line buyers grew at a rate of 3.5 percent a month.From September through June 1998, the growth in on-line buyers accelerated to 8 percent a month!"
  
  What does all this mean?People are spending their money more and more online than ever before!

• 
  Back to School: the ABC's of E-Commerce - [Cached Version]
  Published on: 9/1/1998    Last Visited: 11/25/2004  

  Jerome Samson, director of technology and business strategy at Nielsen Media Research states, "Using results from a January 1997 study as a baseline, the number of Internet users increased at a robust compounded rate of 2.5 percent a month through June 1998.

• 
  Cognos 1998 News Releases: Number of Internet Users... - [Cached Version]
  Published on: 7/10/1999    Last Visited: 7/7/2002  

  "The Internet continues its impressive growth as a communications, research, entertainment and commercial medium," said Jerome Samson, director of technology and business strategy at Nielsen Media Research."Using results from a January 1997 study as a baseline, the number of Internet users increased at a robust compounded rate of 2.5 percent a month through June 1998.In that same 18 month period, the number of on-line buyers increased even more dramatically.From January 1997 to September 1997, the number of on-line buyers grew at a rate of 3.5 percent a month.From September trough June 1998, the growth in on-line buyers accelerated to 8 percent a month."
  
  "Whereas technical innovations have undeniably broken through, they are generally transparent to the user," continued Loel McPhee, Director of Research at CommerceNet.

• 
  CyberSmart! : News : An Action Plan for Smart Internet... - [Cached Version]
  Published on: 2/1/1999    Last Visited: 9/23/2008  

  According to Jerome Samson, director of technology and business strategy at Nielsen, "Very often a child is the main reason why they [families] are adopting new technology" (Wired News Report, 1998).

Page:  1 2 3 4