Andrew A. Salzman

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  www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/w - [Cached Version]
  Published on: 9/9/2008    Last Visited: 9/9/2008  

  PartnerNetwork," said Andrew Salzman, chief marketing officer, E2open.

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  usa.infores.com/NewsEvents/PressReleases/tabid/97/ItemI - [Cached Version]
  Published on: 12/3/2007    Last Visited: 9/6/2008  

  "Truly connecting with customers is the key to success in today's turbulent CPG marketplace," says IRI Global Chief Marketing Officer Andrew Salzman.

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  www.cmocouncil.org/programs/current/customer_voice/advi - [Cached Version]
  Published on: 2/14/2009    Last Visited: 2/14/2009  

  Andrew Salzman
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  Andrew Salzman Chief Marketing Officer E2open
  
  Andrew Salzman is E2open's Chief Marketing Officer, responsible for managing all worldwide company operations related to the corporate and product marketing, demand generation, sales support, field marketing, public relations and analyst relations. Salzman brings to E2open more than 27 years of strategic marketing management accomplishments in both global technology and consumer goods companies, including strategic and business planning, alliance partner programs, M&A strategies, marketing/sales alignment practices, investor relations and balance sheet management. He is a specialist in driving growth and transformation in both emerging and mature organizations seeking to re-invent business models and create new compelling categories.
  
  Prior to joining E2open, Salzman was Chief Marketing Officer at Information Resources, Inc., a $700 Million privately held market information and analytics firm for the CPG and Retail industries where he drove strategic planning, marketing strategy and planning, analyst relations and PR, and product mapping. His focus on defining the addressable market opportunity based on analytics, modeling, and decision support software created important new revenue streams for this 30 year old firm with a data vendor legacy.
  
  From 1999 to 2006, Salzman served as Vice President of Corporate Marketing at Siebel Systems where he helped drive the repositioning of the company's business model from selling the world's leading CRM software to creating deeper strategic partnerships with customers focused on business outcomes. He drove key efforts to create a marketing infrastructure capable of supporting a multi-million dollar enterprise including customer loyalty programs, marketing-sales alignment systems, partner marketing, integrated marketing models, and messaging architectures linking the company's software and professional services teams. Prior to Siebel Systems, he served as Vice President of Worldwide Marketing at Compaq Computer and before that was Vice President of Worldwide Marketing for Kodak's $8 Billion Consumer Imaging business.
  
  Salzman received the IDC CMO Award for business marketing, ITSMA Award for best marketing-sales alignment, Top 10 B2B Marketer by B2B Magazine, and the Top 50 Marketers designation by Advertising Age.
  
  Salzman holds a bachelor of arts in psychology from the University of California at Berkeley, where he graduated Phi Beta Kappa and Summa Cum Laude.

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  www.cspnet.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=P - [Cached Version]
  Published on: 10/24/2007    Last Visited: 10/24/2007  

  "We're seeing remarkable gains within the drug store channel, as drug store retailers leverage core strengths in health and beauty to bring consumers into their stores and drive incremental purchases," Information Resources Inc. (IRI) Chief Marketing Officer Andrew Salzman said in a press statement.

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  usa.infores.com/NewsEvents/PressReleases/tabid/97/ItemI - [Cached Version]
  Published on: 8/2/2007    Last Visited: 9/6/2008  

  "As the supercenter format matures, competing retailer differentiation strategies have taken hold," said IRI Chief Marketing Officer Andrew Salzman.
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  "Drug stores' ability to strengthen their position in health and beauty within this incredibly competitive marketplace illustrates the power of the right assortments and targeted marketing," added Salzman.

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  www.foodproductiondaily.com/news/ng.asp?id=82545-coffee - [Cached Version]
  Published on: 1/15/2008    Last Visited: 1/15/2008  

  IRI's chief marketing officer, Andrew Salzman said the findings signalled a major change in how products like coffee, liquor and even cosmetics are made, as segments like fair trade and organic move out of niche markets and into the mainstream.
  
  "Our survey indicates that consumers are focused more and more on the social and environmental impact of their consumer packaged goods purchases," he stated.
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  Salzman said that current growth in the market for organic products is driven by growing concerns over heath and nutrition within diets.
  
  "Benefiting from the winning combination of a 'better for you' association and a 'better for the environment' attribute, the organic designation has moved to the front of consumer consciousness," he stated.
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  "Consumers aged 55 and older are the real driving force behind this expansion," stated Salzman."Generally, with the time to seek out specialty items and the resources to afford premium priced products, aging consumers are a critical target market today.
  
  However, he added that as manufacturers move to expand their offerings for sustainable produced goods, growth in all consumer groups could be expected.

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  usa.infores.com/NewsEvents/PressReleases/tabid/97/ItemI - [Cached Version]
  Published on: 7/26/2007    Last Visited: 9/6/2008  

  "This research uncovers an interesting paradigm - essentially the flip side of being all things to all people - being more meaningful to the most meaningful shoppers," said IRI Chief Marketing Officer Andrew Salzman.

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  www.cmocouncil.org/programs/current/customer_voice.asp - [Cached Version]
  Published on: 2/14/2009    Last Visited: 2/14/2009  

  Andrew Salzman - Chief Marketing Officer, E2open

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  www.e2open.com/about/sitemap.php - [Cached Version]
  Published on: 2/24/2009    Last Visited: 2/24/2009  

  Andrew Salzman

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  www.producemerchandising.com/ProduceExecutive/RetailIns - [Cached Version]
  Published on: 2/13/2008    Last Visited: 5/25/2009  

  "Sustainability has evolved from a niche segment concern to a major factor influencing purchasing and shopping behavior across a sizable consumer base," says IRI chief marketing officer Andrew Salzman.
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  "Currently, organic products are scoring extremely well with consumers," Salzman says. "Benefiting from the winning combination of a 'better for you' association and a 'better for the environment' attribute, the organic designation has moved to the front of consumer consciousness."
  
  Whether motivated by the aim for healthier ingredients or a heightened environmental consciousness, the survey underscores the fact sustainability demand cuts across every consumer age group. Contrary to the belief that the focus on sustainability is a more youth-oriented phenomenon, IRI data shows that older consumers are actually the more likely audience to weigh multiple sustainability factors in their purchases.
  
  "Consumers aged 55 and older are the real driving force behind this expansion," Salzman says.

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