Princeton Library- The Princeton Environmental Film... -
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Published on: 1/1/2007
Last Visited: 9/11/2009
Speaker: Alex Salzman, co-founder of rethos.com, a social-networking Web site devoted to uniting individuals, non-profit organizations, and socially responsible business on social and environmental issues.
As a platform for change, rethos.com enables members to be informed via comprehensive multi-media, unite with allies who share a common passion and purpose, and take urgently needed action.
Alex Salzman began his career as an entrepreneur at the age of 17 by approaching Toronto based entertainment company Sights and Sounds with a strategy to help them win national sponsorships.
The company successfully implemented the plan and the experience afforded him valuable insight into youth marketing and corporate event sponsorship.
Shortly thereafter, Alex organized and successfully executed a charity bicycle tour, "The Vancouver to Toronto Ride For Youth".
Instigating the project afforded him valuable people and project management skills, as well as opened his eyes to the power of youth to bring about social change.
In 2004, Alex postponed his degree in behavioral economics at Princeton University to assist in the launch of TerraCycle Inc - a New Jersey based company producing the world's first product derived from and packaged in waste!
Alex assumed the roll of Director of Product Development.
After co-founding rethos.com in 2005, Alex returned to Princeton University to complete his degree.
He is poised to lead his generation through a revision of fundamental beliefs and attitudes that they, as consumers and citizen, have the power and duty to realize social and environmental solutions.
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