www.smpsneo.org/eventView.asp?id=60 -
[Cached Version]
Published on: 9/20/2007
Last Visited: 3/19/2008
Karen Roch and Paula Ryan will address your questions about being successful in marketing professional services while they discuss important elements of the six domains of practice.
...
Roch and Ryan have worked for both small and large firms, representing the architectural, engineering, construction and other professional service disciplines.
...
Roch and Ryan are past work associates, past SMPS Columbus Chapter presidents, and serve on various national SMPS committees.
...
Paula M. Ryan, CPSM has 25 years of professional services marketing including positions with national, regional and local firms.Many times in her career, she has been "the first" marketing director hired and has subsequently trained several marketing coordinators, developed protocol and procedures such as go/no-go processes, and has changed the word "rehearse" to the words "talk through" when referring to interview preparation.Ryan has a Bachelor of Arts degree in journalism from The Ohio State University and is Director of Marketing for Braun & Steidl Architects.She currently serves as a Trustee for the SMPS Foundation.