www.resourceshelf.co.uk/2003_03_01_resourceshelf_archiv -
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Published on: 3/1/2003
Last Visited: 7/1/2009
Overture's chief technology officer, Paul Ryan, in his own keynote address on Tuesday, estimated that in the next couple of years, sales from search engine marketing will hit about $6 billion--just shy of the total worth of the online advertising market in 2002.
Ryan outlined his vision for coming improvements to paid search listings, a market his company pioneered, and to the science of indexing billions of Web documents to produce relevant, noncommercial results--an area dominated by rival Google and new territory for Overture.
"There's a lot of work to be done in Web search," said Ryan.
"All of the search engines have fundamental problems with relevance...Yahoo's [Vice President of Search, Tim] Cadogan also outlined areas that his company sees as key for innovation in Web search, including understanding the intent behind queries.
In the future, he said, if a Yahoo visitor types the word "Windows" in a search field, Yahoo might deliver results that provide helpful choices among products to buy or research links.
He also said that improvements will help match people looking for products and services with commercial interests.
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