MTV: Committed On-Air and In Workplace -
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Published on: 9/11/2006
Last Visited: 9/12/2006
What you see is a reflection of modern-day American culture, which is very diverse," said multicultural marketing expert and former Showtime Networks Inc. marketing executive Lynn Rutledge."And internally, they have a diverse workforce.Clearly, MTV believes in diversity and a successful diversity strategy, from the top down."Rutledge, who helps networks evaluate their diversity strategies, worked with MTV to advance its multicultural marketing efforts.
"The challenge is accessing a culturally diverse workforce.Many companies are frustrated with that, but it is a natural challenge for companies like MTV," said Rutledge.
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"MTV has so many networks and they target other people globally," said Rutledge.