Photo of: Constance Martin

Constance Martin

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Provident Bank
New York
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    www.austin-williams.com/news/articlecontents.cfm?newsId - [Cached Version]
    Published on: 9/1/2007    Last Visited: 9/4/2008  

    According to Connie Martin, Vice President and Director of Marketing at Provident Bank, "We do business in a highly competitive and hotly contested marketplace, where consumers and business owners are exposed to hundreds of financial services ads in a given month in print and electronic media.As a full-service community bank competing against both large and smaller banks, we wanted a sophisticated campaign that would get attention and also focus on the distinct value proposition a community bank offers."

    Continued Martin, "In selecting Mrs. P. as the "persona" of Provident Bank, our goal was to stand out in our marketplace using a different approach from our competitors to appeal to a broad range of consumers, while showing how we deliver the bank's brand values and service excellence to our customers."

    "As a smart, savvy, successful and demanding customer of Provident Bank, Mrs. P.'s relationships with bank professionals exemplify how we deliver on our values of Community, Connection, Consistency, Empowerment and Trust, and how we connect people with opportunities, which is our brand tag line," said Martin.
    ...
    "Just a week or so into the teaser ads, our customers and employees have been noticing and commenting positively on Mrs. P., which is a great start," noted Martin."A customer even stopped one of our employees on the street, thinking she was Mrs. P.!"Martin continued, "The use of Mrs. P. as an icon to represent the bank is an extremely powerful branding tool - decades later, people still remember and are motivated by ‘personas' used in advertising.

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    www.targetresearchgroup.com/htm/whatsnew.htm - [Cached Version]
    Published on: 3/31/2008    Last Visited: 7/4/2008  

    Fran Nuzzi, Senior Vice President of Target Research Group, will be co-presenting a Case History with Connie Martin, Vice President of Marketing of Provident Bank, on this critical topic.

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    Deluxe Investor Relations - [Cached Version]
    Published on: 7/2/2004    Last Visited: 3/8/2006  

    "We needed to align ourselves with a check supplier that could provide us with premier products as well as effective marketing and customer support, both to our branch network service channel and directly to our customers," said Constance Russo-Martin, Senior Vice President, Hudson United Bank.
    ...
    "Deluxe offers a comprehensive product line that we used to rely on several vendors to provide for us in the past," said Russo-Martin.
    ...
    Constance Russo-MartinHudson United Bank(201)236-2751

  • View Online Source
    Govcon .com News for government contracting... - [Cached Version]
    Published on: 3/8/2001    Last Visited: 3/12/2001  

    CONTACT: Hudson United Bank, Mahwah Lynn Ozer, 215/518-4639 or Constance Russo-Martin, 201/236-2751 or U.S. Small Business Administration Marie A. Record, 860/240-4670

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    Greenwich Time - Police: Disgruntled accountholder... - [Cached Version]
    Published on: 7/8/2002    Last Visited: 7/8/2002  

    A spokeswoman for Hudson United, Constance Russo-Martin, declined to comment on the incident.

    "His beef is with the FDIC, not us," said a Hudson United executive who did not want to be named."Our tellers have bulletproof glass, anyway, so a bottle isn't going to do much."

    Connecticut Bank of Commerce has gone into receivership with the FDIC, which will sort out the claims for uninsured funds and oversee its $399 million in assets.

    Copyright © 2002, The Associated Press

  • View Online Source
    Hudson United Bancorp Names Nicholas G. Hahn Executive... - [Cached Version]
    Published on: 9/12/2000    Last Visited: 9/12/2000  

    Connie Russo-Martin, Director of Marketing

    201/236-2751

    or

    TorranceCo

  • View Online Source
    Hudson United Bank - Press Release - [Cached Version]
    Published on: 3/20/2001    Last Visited: 3/30/2004  

    Constance M. Russo-MartinSenior Vice President and Director of Marketing(201) 236-2751
    ...
    For additional information about the Hudson United Bank PCTI program, please call Constance Russo-Martin, Senior Vice President and Director of Marketing at Hudson United, at (201) 236-2751.

  • View Online Source
    Hudson United Bank - Press Release - [Cached Version]
    Published on: 9/12/2000    Last Visited: 11/9/2000  

    Connie Russo-MartinDirector of Marketing

  • View Online Source
    New Haven Register - [Cached Version]
    Published on: 7/9/2002    Last Visited: 7/9/2002  

    A spokeswoman for Hudson United, Constance Russo-Martin, declined to comment on the incident.

    "His beef is with the FDIC, not us," said a Hudson United executive who did not want to be named.

    "Our tellers have bulletproof glass, anyway, so a bottle isn't going to do much."

    Hudson United also took over the other branches of the failed bank which are located in Branford, Stamford, Woodbridge and another New York City location.

  • View Online Source
    NorthJersey.com - Business - [Cached Version]
    Published on: 11/17/2002    Last Visited: 11/17/2002  

    Asked why the high fees, Constance Russo-Martin, senior VP-marketing and product management, issued a statement that said: "Hudson United regularly reviews our pricing and fees to ensure we are providing the best value to our customers.Overall, our fees are on a par with our competitors and in many cases are lower."

    Fleet Bank and First Union do have higher fees to stop payment on a check - $30 and $31 respectively compared to Hudson United's $25.And Valley National and First Union had higher so-called point-of-service debit card PIN transaction fees: Valley charges $1 per transaction, First Union charges 50 cents, and Hudson United charges 30 cents.

    Russo-Martin said her bank offers a no-minimum-balance free checking account in addition to its Personal Checking account which requires a minimum balance, but details on the free checking account terms and fees were not available at the branch.

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