Malcolm Russell This is Me

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1. 1. www.coldchainpharma.com

   www.coldchainpharma.com/cgi-bi - [Cached]

   Published on: 7/11/2007   Last Visited: 7/11/2007

   Malcolm Russell, CEO, THE BROADCAST DEVELOPMENT GROUP

2. 2. Government Communications

   www.defenceiq.com/cgi-bin/temp - [Cached]

   Published on: 7/7/2005   Last Visited: 2/18/2007

   Malcolm Russell, Managing Director, The Broadcast Development Group

3. 3. IQPC Africa: Business conferences, events, workshops, seminars & training across South Africa

   www.coldchainpharma.com/cgi-bi - [Cached]

   Published on: 8/24/2007   Last Visited: 11/29/2007

   - Malcolm Russell -
   
   The importance of developing and maintaining a "good name" should not be underestimated and a strong reputation is an enduring source of competitive advantage.That said, according to the Broadcast Development Group (BDG) CEO Malcolm Russell, every company has unique vulnerabilities and if strategies and tactics to limit damage and defuse an attack are not in place, reputational capital takes a knock and has the potential to bring an organisation to its knees.
   
   Russell goes on to explain that a crisis usually only arises out of three areas, including:
   ...
   Russell says that Arbiter was responsible for media engagements and relations for Queen Elizabeth II, as well as for The Prince of Wales and late Diana Princess of Wales.
   ...
   "Companies do not need to be the victims of the media," says Russell.