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Tom Rubel, who heads consultant Retail Forward in Columbus, Ohio, said Scott was marking a new start for Wal-Mart after recognizing that being green was good both for the environment and for business."I do think that this is a departure.This is sort of vintage Wal-Mart.They have listened, and learned, and now they have set a course and they've established some aggressive goals and now they're going to go after it very aggressively," Rubel said.
October 20, 2005 , The New York Times, "Cheap: It's Chic, but Is It Good?"
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"I doubt the aggregate gross margin on those 24 items is going to dictate Wal-Mart's earnings next quarter," says Tom Rubel, CEO of consultancy Retail Forward.Still, if the products are right and the discounts steep enough, he expects Wal-Mart will succeed in luring back shoppers."Promotions are clearly driving traffic," says Rubel.