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An open conversation with Steve Rubel, Micro Persuasion
Last Monday 21 March, Shel and I interviewed Steve Rubel for The Hobson & Holtz Report bi-weekly podcast.
Steve is Vice President Client Solutions at CooperKatz, a New York PR firm, and author of the Micro Persuasion blog.
He is arguably the most prominent and influential blogger in the PR profession either side of the Atlantic.
We enjoyed a stimulating and wide-ranging 45-minute conversation that covered many topical issues, including blogging as an integral element of the practice of public relations; the General Motors blogs; the growing importance and significance of tags and folksonomies; influence, celebrity and responsibility; ethics and the public relations profession; and whether Steve wears pyjamas when he blogs.
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Shel: Well, Steve, thanks for joining us, we really appreciate your taking the time.
And, just to start with, can you tell us how things are going with your blog - any changes planned, any developments?
Steve: Heh!