www.webpronews.com/topnews/2007/04/20/pc-mag-may-boycot -
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Published on: 1/1/2007
Last Visited: 4/20/2007
But too much transparency is what got Edelman PR pro and blogebrity Steve Rubel kicked around this week, instead.An early Friday 13th comment about PC Magazine is fueling a potential boycott, as well as fulfilling what the PR world had feared about blogging.
Editor's Note: Steve is a former blog partner of WebProNews.As such, we held off on this story for a couple of days to await comment.That comment hasn't come, but we imagine it's like asking a star running back how he feels about fumbling.Fair enough, right?
A week ago, at 5:44 a.m., Rubel posted on his Twitter page the following:
PC Mag is another.I have a free sub but it goes in the trash
It's a short pair of sentences long on impact: short because Twitter is for stream-of-consciousness blogging with entries limited to 140 characters; impacting because Rubel is a big player at Edelman, a PR firm representing Microsoft, Palm, Mozilla, Adobe, among others that like PC Magazine's 11 million subscribers.
That takes it well beyond an idle (public and permanent) statement to 1,600 Rubel Twitter-thought followers (isn't interesting we live in a time where people can subscribe, basically, to your every thought as you type them?Is that narcissism, idol worship, boredom, or progress?).
CNet was the antecedent to "another," posted at 5:43 a.m., when Rubel asked if anybody still read them.
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Did the rest of Edelman think like Steve?Were we no better than fishwrap to the entire company?
Rubel was quick to post an apology on his "Micro Persuasion" blog:
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Rubel's been light on the blog posting this week, and seems to have stopped Twittering altogether.His last post was dated and timed 8:40 p.m., April 18 (note to self: to solidify alibi, sign up for Twitter account), less than 24 hours after he posted his apology.
The length of time between Twitters is significant since Rubel has been a fairly constant Twitterer for some time.
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Keep your head up, Steve, and remember Mr. Peale's advice, as paraphrased in Amazon's book description: Faith in yourself makes good things happen to you.
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Steve Rubel PC Mag Twitter Jim Louderback Edelman PR Transparency Blogs
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A Conversation with Steve Rubel, Micro Persuasion