President and CEO -
[Cached Version]
Published on: 7/28/2007
Last Visited: 7/28/2007
Michelle Rousseau
President and CEO, In The Event Inc.
Michelle Rousseau is the founder and president of In The Event, Inc..With more than 12 years experience in the event planning and public relations business, Ms. Rousseau brings a wealth of knowledge and experience to her clients.Since returning to New Orleans in 1994, after working in both Kansas City, Missouri and New York, New York, Ms. Rousseau has honed her skills as an event and public relations professional with several organizations before forming her present company in 1997.
As an Account Executive (1994-97) for Katz & Columbus (formerly Allan Katz & Associates), Ms Rousseau provided both advertising and public relations services for the firm's clients.Among them are Bally's Casino Lakeshore Resort, FarmAid, the New Orleans International Airport, Representative Arthur Morrell, Representative Edwin Murray, and former U.S. Attorney Eddie Jordan.During this time, Ms. Rousseau also served as the Festival Coordinator for both the African Heritage Festival and Rejoicin' in the Park.As the coordinator for both festivals, Ms. Rousseau was responsible for the coordination of all public relations activities including media relations, interactions with vendors and musicians, and the coordination of Senior Citizen's Day activities.
In addition, Ms. Rousseau also administered the start-up of the International House of Blues Foundation, New Orleans Chapter.She served as Director since its inception in November of 1994 to December 2001.Ms. Rousseau was directly responsible for identifying individuals to serve on the advisory board, meeting with prospective donors, and she developed the annual program of services for constituent audiences, primarily consisting of children from area schools.She handled all public relations activities including media relations and community outreach.