Stephen Rothenberg

Presenter: Stephen Rothenberg, J.D., Business Analyst, Numerof & Associates, Inc.

Who Should Attend

Mark T. Morgan, Rita E. Numerof, and Stephen Rothenberg, for HealthLeaders Media, July 21, 2008
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Mark Morgan is a senior business analyst, Rita E. Numerof is president, and Stephen Rothenberg is a business analyst for Numerof & Associates Inc., a strategic management consulting firm in St. Louis.

In their article Economic and Clinical Value as Marketing Strategy, published February 2009 in PM360, authors and Rita E. Numerof, Ph.D., President, and Stephen E. Rothenberg, J.D., Business Analyst, offer guidance on the strategic approach needed to incorporate economic and clinical value considerations into product strategy and the product development process.
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January 2009 - Jill E. Sackman, DVM, Ph.D., Senior Consultant, Stephen E. Rothenberg, J.D., Business Analyst, and Rita E. Numerof, Ph.D., President, discuss the blockbuster model’s development in the animal health industry and its current painful evolution in Breaking out of the Blockbuster model in Animal Health, published in Animal Pharm, January 2009.