www.mediaweek.com/mw/content_display/news/digital-downl -
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Published on: 11/20/2008
Last Visited: 11/20/2008
Although, as PV CEO Steve Rosenberg noted, the term "breaking news" is one of the most searched terms on the Internet, "A highly trafficked domain name like this, encompassing a term that has become such a significant part of the global vernacular, holds tremendous value for advertisers seeking prime online real estate," he said.
In addition to news that runs the gamut from international, political, entertainment, business, health and science, the site will feature blogs, videos and podcasts, widgets and other commentary and discussion forums from a network of pre-screened contributors.
PV will promote the new site through its online ad networks AdOn and Premium Access Media, providing millions of additional impressions to create brand awareness and traffic, said Rosenberg, a former TV executive who ran the Universal Television Group before forming PV in January 2008.
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Although, as PV CEO Steve Rosenberg noted, the term "breaking news" is one of the most searched terms on the Internet, "A highly trafficked domain name like this, encompassing a term that has become such a significant part of the global vernacular, holds tremendous value for advertisers seeking prime online real estate," he said.
In addition to news that runs the gamut from international, political, entertainment, business, health and science, the site will feature blogs, videos and podcasts, widgets and other commentary and discussion forums from a network of pre-screened contributors.
PV will promote the new site through its online ad networks AdOn and Premium Access Media, providing millions of additional impressions to create brand awareness and traffic, said Rosenberg, a former TV executive who ran the Universal Television Group before forming PV in January 2008.