Ross Rosenberg

Ross RosenbergSenior Vice President of Sales, Assurant Health

"One advantage we have over HMOs, particularly with small businesses, is the flexibility we can offer," says Ross Rosenberg, Senior Vice President-Sales for the John Alden health products."We can offer products for small businesses with multiple locations; we can help employers set up Premium Only Plans (POP) to give employees and employer a tax break on premiums; we can design plans that blend both PPO (Preferred Provider Organization) and indemnity products."That kind of flexibility is really important to small businesses which need products tailored to their needs, their employees and their budgets, he adds.