www.reachcanada.com/about/NewsItemsDetail.asp?PressRele -
[Cached Version]
Published on: 12/17/2001
Last Visited: 12/25/2001
DAVID ROSENBERG, senior vice-president, creative director, Bensimon, Byrne D'Arcy:
Here's what I think the Gap campaign is about: Underneath the cool photography, the cool music and the cool people striking cool poses in cool clothes is this idea that we can all wear the same mass-produced V-neck sweater and somehow retain our individuality.Our sense of PERSONAL STYLE.
The Holiday campaign works to the same message and takes it one step further for the season.The Gap tells us to "Give your Gift" as musicians perform their individualized, highly emotional interpretations of Supertramp's Give a Little Bit.