Mr. Mel Rosen

By /s/ Melvin Rosen
...
Melvin Rosen , CEO

INSTRUCTION : The form may be signed by an executive officer of 5TH AVENUE CHANNEL CORP of.by any other duly authorized representative.The name and title of the person.signing the form shall be typed or printed beneath the signature.If the statement is signed on behalf of 5TH AVENUE CHANNEL CORP by an authorized representative , evidence of the representative's authority to sign on behalf of 5TH AVENUE CHANNEL CORP shall be filed with the form.Part IV- - Other Information

Melvin Rosen , CEO of 5th Avenue Channel Corp. , Inc. welcomed the birth of this joint venture.5th Avenue Channel Corp. , with our multi-faceted marketing capabilities , is a perfect partner for CRYO-CELL with its professional service of storing these newborn's cord blood stem cells..

By calling 5th Avenue Channel's toll-free number , expectant parents can receive a videotape explaining the option they have for storing their newborn's cord blood cells , Rosen said.5th Avenue has committed to producing and distributing a minimum of one million tapes for a small shipping and handling charge which will reimburse our costs..

Our content gives them direct access to top-flight financial experts through our net-cameras and full production studios that we are placing across the country stated Mel Rosen , CEO and President of 5th Avenue.

The Chairman of the Board, Mel Rosen said, "We have been impressed by Sandyís experience and relationships in the financial community, and we look forward with confidence to the positive impact he will have on the Company."

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Mr. Rosen will maintain his role as Chairman of the Company along with being its largest shareholder while stating, "We believe the Company is on the right track to become a growing profitable operation with its fresh new leadership and direction."

Mr. Goldmanís pioneering experience in the traditional media and Internet industries includes the co-founding of VacationTV (a cable channel for travel packages) and heading Business Development for Skymall.com a subsidiary of SkyMall, the worldís largest in-flight magazine which was recently purchased by Gemstar-TV Guide International, Inc. (NASDAQ:GMST).Prior to this Mr. Goldman was President and CEO of PictureMall, a software company that he was brought in to turn around and was later sold to an Internet company.

We are very excited about the expansion of our video content model to include content from Telescan , said Mel Rosen , 5th Avenue's President and Chief Executive Officer.They are a premier supplier of Internet financial services and have their own analysts in house , who will be providing us with valuable hot-off-the-press reviews of companies , trends and industry sectors.This agreement joins other agreements for video content supply with financial experts from the offices of Salomon Smith Barney in New York , a division of Citigroup ( NYSE : C ) , KeyTradeOnline.com , Zacks Investment Research , Westrock Securities , and others.Through the deployment of cameras across the U.S. and into other countries , we are staking out our territory to be a significant supplier of financial video content to the Internet community [ worldwide ] ..

The Chairman of the Board , Mel Rosen said , ``We have been impressed by Sandy's experience and relationships in the financial community , and we look forward with confidence to the positive impact he will have on the Company.''.

Mr. Rosen today , also announced his resignation as the President & CEO and Eric Lefkowitz , Executive Vice President , has announced his resignation as well.Mr. Rosen will maintain his role as Chairman of the Company along with being its largest shareholder while stating , ``We believe the Company is on the right track to become a growing profitable operation with its fresh new leadership and direction.''.

Mr. Goldman's pioneering experience in the traditional media and Internet industries includes the co-founding of VacationTV ( a cable channel for travel packages ) and heading Business Development for Skymall.com a subsidiary of SkyMall , the world's largest in-flight magazine which was recently purchased by Gemstar-TV Guide International , Inc. ( Nasdaq : GMST - news ).Prior to this Mr. Goldman was President and CEO of PictureMall , a software company that he was brought in to turn around and was later sold to an Internet company.