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This profile was automatically generated using 50 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 50 references found on the Internet. This information has not been verified. Learn more...
View all 50 references Web References
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1. www.nightclub.com
www.nightclub.com/hub/newslett - [Cached]Published on: 5/26/2008 Last Visited: 5/26/2008
"We are pleased the Beverage Testing Institute has confirmed what Stoli Elit consumers already know: that Elit's unique patented production process creates its exceptional taste and quality truly befitting of the highest honors," said Adam Rosen, Stolichnaya Vodka senior brand manager, Pernod Ricard USA. -
2. Pernod Ricard USA > Media > Stoli, LOGO Channel Create Series Celebrating Authenticity
www.pernod-ricard-usa.com/medi - [Cached]Published on: 10/30/2006 Last Visited: 6/16/2008
"The notion of 'being real' is a universal human aspiration," says Adam Rosen, Senior Brand Manager for Stolichanaya at Pernod Ricard USA."We feel that the film and the series both present that message in a fashion that is both creative and culturally relevant to the LGBT community."He added: "Authenticity is the core strength of our brand and what we value most in the people who enjoy our products.
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"Through the advertising, we suggest that if viewers themselves or someone they know are good examples of staying real, they should visit www.logoonline.com to submit their stories," Rosen said.
The BE REAL documentary was produced by TVGals, Inc., Emmy-award winning directors/producers, and conceived by Double Platinum LLC.
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Executive Producers: Pernod Ricard USA, Joanne Kletecka, Susan Kilgore, Adam Rosen, Kellyann MacLean -
3. www.hollywoodreporter.com
www.hollywoodreporter.com/hr/c - [Cached]Published on: 5/4/2007 Last Visited: 5/4/2007
Stoli senior brand manager Adam Rosen said the series will help Stoli "break through the clutter" and deliver its brand message in a "culturally relevant way" to the LGBT community.
"What we value more than anything else is authenticity and the idea of being genuine," Rosen said."When you live your life as a gay man or woman, you are constantly making a conscious choice to stay true to yourself.That action is the exact representation of what the Stoli brand is all about.Targeting this community is a perfect fit with our brand message."
Rosen said the series, along with Stoli's financial contributions to the LGBT and AIDS-related charities, will help the brand demonstrate its long-term commitment to the LGBT community.

