Adrian Rooke

Adrian Rooke, Audio-Technica UK managing director added: "In terms of reaching out to new prospects, the Road To Success tour more than proved its worth.

Adrian Rooke, Managing Director of Audio-Technica UK, is among those becoming increasingly concerned. "We are beginning to see a lot of obviously counterfeit product traded on eBay," he says.

Andy Barrett sat down with AT Ltd's MD, Adrian Rooke and senior marketing manager, Harvey Roberts - shortly before they set out on the road…
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It was not until some time after a conversation with Adrian Rooke, AT Ltd's managing director, and Harvey Roberts, the senior UK marketing manager, that I discovered the British operation is celebrating its 30th anniversary this year.
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"Paul was very much from a sales background," explains Rooke.
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When Maher stood down from the position of MD in September 2005 and Rooke took over, an awful lot changed.
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"Paul Maher was instrumental in making the handover to me extremely smooth," says Rooke.
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Maher today lives in France, where Rooke will often visit - the two remain firm friends.
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"In the three years since I've been MD we have doubled turnover," points out Rooke.
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"It is tough in MI at the moment," agrees Rooke, "but I think you'll find Audio Technica continuing to grow.
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"It's worth noting that we have actually put prices up on the 40 series," points out Rooke.
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Rooke does have one or two things to say, however, on where the future lies for Audio Technica.: "We will never be complacent, there will be a lot of things happening. As for talking, my job is to see everything runs smoothly, it isn't necessary for me to do much talking," he smiles.

Adrian Rooke, managing director