www.xconomy.com/boston/2008/02/12/can-spotscout-take-th -
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Published on: 2/12/2008
Last Visited: 9/9/2008
"I see the value of a car as being directly tied to the availability of parking spots," Rollert told me last week.
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Rollert also hopes to earn revenue from the location- and time-based discounts offered to parkers."A lot of people have tried location-based marketing and it hasn't worked out," he says."But the key ingredient for us is that we've found you a parking spot and you've paid money to say, 'I need you to take that spot off the market'—and that means you're going to show up at a specific time.With other location-based direct marketing systems, they don't really know if or when you're going to be there.But because our users have told us what time they're arriving, we can say that, for example, 'Between your parking spot and your destination there are 32 businesses, and here are a few who would give you a discount if you came in just after 2:00 p.m. or right before 4:00 p.m."
SpotScout CEO Andrew Rollert, being interviewed on NBC's Today ShowPeople who have heard about SpotScout's ambitious plan, which has been under development for more than two years, generally seem to welcome it, or any other idea that might make parking easier.Rollert was recently interviewed by NBC's Today Show, and the company has been getting pre-launch publicity for months from the likes of The Boston Globe, The New York Times, USA Today, CNN, MSNBC, CNET, and NPR.Rollert's presentation at the most recent Web Innovators Group gathering in Cambridge on January 29 won the audience-favorite vote in a text-messaging-based instant poll.
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