Mr. Chris Robison

+ Chris Robison, VP Sales and MarketingMr. Robison has worked with community technologies since the early days of the industry, beginning with one of the first technology vendors, ichat, working to lead their professional services group.When ichat was spun off as a separate product line, Mr. Robison stayed with the resulting parent company, Acuity Corporation, serving as lead sales engineer.Mr. Robison served numerous blue-chip accounts including Lotus, Compaq, Apple, Disney, and IBM.Prior to joining BBI, Mr. Robison worked as Senior Product Engineer at Smart Technologies (Now I2), where he helped to develop and execute SMART Touchpoints 5.0 and SMART DNA 4.51.

Chris Robison
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As Vice President of Strategic Accounts, Chris Robison is responsible for developing and managing all of the strategic partnerships and sales processes at BBI.

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CHRIS ROBISON
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Chris Robison serves as the Vice President of Strategic Accounts at BBI.In this role, he is responsible for managing all of the strategic alliances and new business at BBI.Mr. Robison's extensive experience in both the technical and consultative sales arenas combine in this role to allow him to lead BBI into building and maintaining the most beneficial strategic relationships to further market share and core competencies.

Mr. Robison has worked with community technologies since the early days of the industry, beginning with one of the first technology vendors, ichat.In his role at ichat, Mr. Robison supported ichat users in their implementations of message boards, chat rooms, and pager technology.Moving into the professional services department, Mr. Robison helped to expand clients' ideas of the role of online communities in their overall business strategy.Also in this role, he worked directly with developers to customize and grow ichat technologies to support new community requirements.In his experiences at ichat, Mr. Robison honed his abilities to close business by accurately understanding client requirements, proposing realistic solutions, and translating those requirements to the developers.

When ichat was spun off as a separate product line, Mr. Robison stayed with the resulting parent company, Acuity Corporation.At Acuity, Mr. Robison served as lead sales engineer.Bringing his knowledge of online interaction to the table, Mr. Robison served numerous blue-chip accounts including Lotus, Compaq, Apple, Disney, and IBM.Working directly with these enterprise clients to help them develop closer relationships with their customers, Mr. Robison envisioned a new use of community technologies, transitioning the traditional methodologies and introducing the idea of community technologies for customer relationship management.As a result, he helped develop the concept and first iteration of iChat assist, the predecessor and inspiration for Acuity's WebCenter, now a leading eCRM product suite.WebCenter effectively changed Acuity's business model, transitioning the company into an enterprise-level eCRM player and an acquisition target of Quintus Corporation.

Taking his business development and marketplace savvy to Smart Technologies (Now I2), Mr. Robison accepted a position as Senior Product Engineer, where he was instrumental in developing and executing SMART Touchpoints 5.0 and SMART DNA 4.51.

Mr. Robison holds a BA from the University of Kansas.

Return to Management Team

said Chris Robison, icrossing's V.P. of Product Development.

Search Engine Marketer icrossing launched an emerging markets division and hired Chris Robison to lead it.Robison joins the company as Vice President, Product Development.Robison joins icrossing from BBI Systems, a NY-based collaboration services company.While there, his clients included: Microsoft, Time Warner and AOL, Apple, Motorola, and Vivendi Universal.

Chris Robison joins SpektorUSA as Vice President, Product Development.Chris is responsible for applying SpektorUSA,s forward-thinking approach to Search within industries that have not yet leveraged the World,s Largest Untapped Focus Group,.

,The way we can leverage Search now, it,s not just about driving sales on the quick or conveying instant ROI.We can use Search to build predictive models and bring the enormous media asset it represents to bear in other industry verticals,, said Jeffrey Herzog, SpektorUSA,s CEO. ,Chris,s unique skill set and experience has already provided benefit for our clients and partners, and we,re looking forward to growing this division quickly.,
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Mr. Robison brings ten years experience in both hi-tech product development and sales and marketing.His experience in transitioning successful brand services into highly scalable product offerings and his background in online collaboration, business intelligence, contextual marketing, and enterprise application deployment will enable him to develop innovative SpektorUSA product suites for clients.Mr. Robison joins SpektorUSA from BBI Systems, a NY-based collaboration services company.Some of the clients he has served include: Microsoft, Time Warner and AOL, Altria, BP, CVS, Apple, Motorola, Electronic Arts, multiple divisions of Viacom, and Vivendi Universal.

November Date/Time TBA : Chris Robison , Vice President of Strategic Accounts , `` will host ''E-Tailing Communities : Generating and Managing Profitable Business Relationships Online , `` focusing on how online communities can spur e-commerce growth to enhance profitability.Additional live events TBA

About Blue Barn Interactive

Blue Barn Interactive ( BBI ) , a market-leading new media firm based in New York City's Silicon Alley , develops , moderates and manages customized online community solutions for entertainment , publishing , financial services , healthcare , and other organizations seeking to maximize the value of an online community presence.Founded in 1996 , BBI helps clients achieve tangible business benefits from community initiatives , including planning and strategic services ; technology integration and application development ; data mining and business-critical reporting ; and ongoing moderation and membership services.