Anders Robertson This is Me

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1. 1. wardsauto.com

   wardsauto.com/ar/volvo_s80_sca - [Cached]

   Published on: 3/18/2007   Last Visited: 3/18/2007

   "The S80 has an evolutionary design compared to the old S80, which was very revolutionary when it came out," Anders Robertson, Volvo Cars of North America LLC product manager, tells Ward's at a media event here.
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   In addition to its Scandinavian heritage, Robertson says the new S80's pricing structure will garner a closer look by luxury car buyers.
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   "It's a very aggressive price point," Robertson says. "We worked on it for a long time to ensure we're going to get a very good residual value on this car. Making sure our buyers get a good value is very important to us."
   
   Volvo also made sure the new S80 compares with competitors when "showroom equipped," which it describes as cars with items most buyers want, such as a climate package and metallic paint. The I-6 S80 stickers at $40,600, Robertson says. The V-8 model's base price is $49,245.
   
   "Basically nothing else can really touch us when you get to these price points," he says, noting Kelley Blue Book lists a showroom-equipped BMW 525 at $47,670. The closest competitor in price, Robertson says, is the Infiniti M35 at $42,150.
   
   Robertson doesn't include the Swedish-built Saab 9-5 among the S80's competitors, noting the volume is lower. "I'm not quite sure if the 9-5 is really up to par with the competition," he says.
   
   VCNA expects the S80, which arrives in dealerships Feb. 1, to sell 25,000-30,000 units annually, with approximately 20%-30% of customers opting for the V-8 model and 70%-80% choosing the I-6 version.
   
   The modest sales goals were set for a reason, Robertson says.
   
   "We're very cautious about overloading with too many cars for the retailers, so we have to let the cars find their own sales base," he says.

2. 2. Volvo Embraces Ford’s Global Product Development System

   wardsauto.com/ar/volvo_embrace - [Cached]

   Published on: 12/12/2006   Last Visited: 12/12/2006

   One area where Volvo has benefited from GPDS is improving the driving characteristics of its vehicles, says Anders Robertson, Volvo Cars of North America LLC product manager. In the past, he says, Volvos were comfortable vehicles but lacked in road-handling abilities.
   
   Lessons learned from Ford and partner Mazda Motor Corp. can be found in the Volvo S40, V50 and the all-new '07 Volvo S80 sedan, Robertson says.
   
   "When you look at the first projects we worked on with Ford (and Mazda), which were the S40 and V50, I think most people would consider those cars to be very interesting and fun to drive.
   
   "And I think we're taking that another step with the S80," he says.
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   By sharing components and best practices, Volvo has more time and resources to devote to strengthening its "DNA," Robertson says.
   
   "We can share in some of the technology and components that aren't so critical for the DNA of each brand, and then we can devote more resources to everything that's unique," he says, adding that components not critical to the brand include batteries and wiring.
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   To remain competitive, Volvo increasingly will take advantage of the resources available through Ford and its subsidiaries, Robertson says, which mostly likely will result in more Volvo models than ever before.
   
   "There's model proliferation today," he says.

3. 3. www.womanmotorist.com

   www.womanmotorist.com/index.ph - [Cached]

   Published on: 8/6/2007   Last Visited: 8/6/2007

   Discussion of the Volvo S40 Premium Compact Sedan with Anders Robertson Product Development Manager for the S40 Premium Compact Sedan.
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   Our guest is Anders Robertson. Anders is Volvo's Product Development Manager for the S40 Premium Compact Sedan.
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   bleshon03: Anders gives us an idea of what it is you do at Volvo?
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   bleshon03: Anders, what do you mean by adapt cars for a specific test?
   
   SKinsler: But James, give her some reasons why to buy a Volvo. She asked.
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   kissmenow3: Anders where are you from?
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   Our guest is Anders Robertson. Anders is Volvo's Product Development Manager for the S40 Premium Compact Sedan.
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   bleshon03: Anders, when will the V50 come to market, I liked the V40 better than the old S.
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   SKinsler: James and Anders -- if you're really there -- thank you.