www.service.tce.com/press_release/press_body.asp?id=100 -
[Cached Version]
Published on: 6/6/2000
Last Visited: 8/14/2001
While today is the official unveiling of the RCA Digital Entertainment Center at RadioShack , we are already seeing great success in consumer sell-through of RCA products in our stores , said Leonard Roberts , RadioShack Corporation Chairman , President and CEO.This alliance is extremely important to us because it reinforces our leadership in bringing the latest digital products to the American consumer and opens up tremendous avenues of growth for us and THOMSON multimedia.
According to Roberts , the RCA Digital Entertainment Center will : 1 ) increase sales of RadioShack's standalone audio/video business ; 2 ) provide new growth opportunities in the company's parts and accessories business ; and 3 ) reinforce RadioShack's positioning as America's Home Connectivity Store.
This partnership provides tremendous opportunity for RadioShack.All of the new digital products require new digital cables and connectors - a core anchor of our business that adds healthy profits to our bottom line.In addition , offering the RCA audio/video brand alongside our telecommunications , computer and Internet service offerings will clearly differentiate RadioShack as the destination for home connectivity answers..
For RadioShack , merely selling $100 more in RCA audio/video products per day , per store , could result in a nearly five percent additional sales increase over the next year.While $100 per store may not sound like much , it illustrates the power of RadioShack's ubiquitous distribution channel , Roberts noted.
In the spring of 1999 , RadioShack and Thomson forged their strategic alliance with the goal to build a store-within-a-store in thousands of RadioShack company-owned and dealer stores nationwide , resulting in the build out of the RCA Digital Entertainment Center.It features a complete array of RCA audio/video products , some exclusive to RadioShack , from small audio systems , handheld TVs , digital satellite receiving systems and DVD players , to big-screen television products such as the RCA 36-inch High-Resolution TV monitor that can display high-definition television signals through the RCA DTC100 set-top HDTV receiver - also available at RadioShack..