hispanicmarketweekly.com/article.cms?id=10395 -
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Published on: 2/16/2009
Last Visited: 2/19/2009
"For us, it's [2008] been a tremendous year," says Ralph Rivera, senior vice president of AOL Latino.
"This is a market growing significantly."
He attributes the growth at AOL in large part to a change in strategy, from being an internet service provider to "positioning ourselves as a destination site," a shift that began in 2007 and accelerated in 2008.
This year, AOL Latino aims to build further on that strategy.
The company recently introduced two branded sites - relationship-focused intimos.com and sports site defanaticos.com - and has just launched a new version of its home page.
The redesigned home page allows users to access email accounts from other providers - including Yahoo! and Google's gmail - and offers easier connections to social networking sites, Rivera explains.