www.eveningtimes.co.uk/opinion/display.var.1695133.0.se -
[Cached Version]
Published on: 9/19/2007
Last Visited: 9/19/2007
Glasgow's race partners are Braehead shopping centre and malt whisky company Gordon and MacPhail, makers of the Speyside single malt Benromach, while the Evening Times and Radio Clyde are media partners.
Gordon Ritchie, head of projects marketing at Glasgow City Marketing Bureau, said: "I've been involved in marketing for 22 years and, hand on heart, I have never known as powerful a tool for a city as this."
He recalls the response in Durban, South Africa, when the yachts in the 05-06 Clipper race were setting off on their next leg.
...
"I've seen her in operation and she's something else," says Gordon.
...
"Dafydd wasn't on the Glasgow boat at first and we had to pull a few strings to get him on it," says Gordon.
...
Gordon smiled.