Allison Rice

Also on Wednesday, Michael Frieri, Director of Business Development at Trekk and Allison Rice, Brand Manager, US Promotional Products at Amsterdam Printing, will lead a session highlighting a unique program created by Trekk.

Michael Frieri, Director of Business Development at Trekk and Allison Rice, Brand Manager, US Promotional Products at Amsterdam Printing, presented this case study at the 2009 On Demand Conference & Exposition in Philadelphia.

On Wednesday Trekk's Mike Frieri and Allison Rice of Amsterdam Printing presented a case study on large-volume personalized images in variable cross-media campaigns.
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Michael Frieri, Director of Business Development at Trekk and Allison Rice, Brand Manager, US Promotional Products at Amsterdam...

Allison RiceBrand Manager, US Promotional Products, Amsterdam Printing

Allison Rice Brand Manager, US Promotional Products, Amsterdam Printing

Allison has vast marketing experience in the promotional product industry, focusing on both customer acquisition and customer retention in both the United States and Europe. She is a Direct Marketing specialist who strategically drives her multi-channel business through direct mail, online, phone and other media channels. She has been involved in major re-branding efforts, international expansion, and acquisitions within Amsterdam and its parent company, Taylor Corporation. Based in Amsterdam, New York, Allison holds a Bachelors Degree in Information Technology and Communications from Rensselaer Polytechnic Institute in Troy, NY.

Allison Rice Brand Manager, US Promotional Products, Amsterdam Printing

Allison has vast marketing experience in the promotional product industry, focusing on both customer acquisition and customer retention in both the United States and Europe. She is a Direct Marketing specialist who strategically drives her multi-channel business through direct mail, online, phone and other media channels. She has been involved in major re-branding efforts, international expansion, and acquisitions within Amsterdam and its parent company, Taylor Corporation. Based in Amsterdam, New York, Allison holds a Bachelors Degree in Information Technology and Communications from Rensselaer Polytechnic Institute in Troy, NY.

Michael Frieri, Director of Business Development at Trekk and Allison Rice, Brand Manager, US Promotional Products at Amsterdam Printing, presented this case study at the 2009 On Demand Conference & Exposition in Philadelphia.