Chris Riback

Chris Riback, Director, CitiMedia
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Chris Riback

Director
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Chris Riback is head of CitiMedia, a financial information and media group that coordinates and executes digital media strategy for Citigroup‚s Corporate and Investment Bank.CitiMedia provides in-depth coverage of global financial events, including Economic & Market Commentary, Company & Sector Analysis, Financial Education and Executive Interviews with Fortune 2000 CEOs.Further, CitiMedia coordinates business demand, production and technology services to deliver digital media globally to the firm‚s clients - consumer, retail, institutional, corporate and high-net-worth -and employees.

Prior to joining Citigroup in November 2000, Chris served as a network news producer and journalist.In 1996, Chris joined CBS News, where his work appeared on 60 Minutes, 60 Minutes II and CBS Evening News.Chris began his broadcast career at ABC News in 1992, where he was a member of the duPont-Columbia Gold Baton group award for reporting.Chris previously worked as a print journalist, reporting for the Associated Press in Romania and other publications, and served as co-Executive Producer for a prime-time network television series.

Chris is the co-author of the political management book YOU WON - NOW WHAT?How Americans Can Make Democracy Work from City Hall to the White House (Scribner 1998, Touchstone 1999).He has authored numerous essays on politics and government published in the Washington Post, USA Today, San Francisco Chronicle and Chicago Tribune, among others, and has appeared on many television and radio programs to discuss his views.From 1998 to 2000, Chris co-founded and edited Political Insider, a daily political briefing syndicated by more than a dozen media properties.Called "a powerhouse" by U.S. News and World Report, Political Insider tracked the closest presidential election in history.

Chris received his Masters in Public Policy from Harvard University, M.S. from Columbia University and B.A. from the University of California, Berkeley.

His first book, co-authored with Chris Riback, is YOU WON, NOW WHAT?
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CHRIS RIBACK has worked as a journalist for ABC News, the Associated Press, and CBS Sports.Most recently, he has been assigned to the investigative unit at 20/20.His writings on government and politics have been published in numerous newspapers nationwide and his first book, co-authored with Taegan Goddard, is YOU WON, NOW WHAT?

His first book, co-authored with Chris Riback, is YOU WON, NOW WHAT? : HOW AMERICANS CAN MAKE DEMOCRACY WORK FROM CITY HALL TO THE WHITE HOUSE, which suggests the way to governmental reform is not through fixing the system but by fixing the politicians.
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CHRIS RIBACK has worked as a journalist for ABC News, the Associated Press, CBS Sports, and 20/20.His writings on government and politics have been published in numerous newspapers nationwide, and he is the co-author, with Taegan Goddard, of YOU WON, NOW WHAT?: HOW AMERICANS CAN MAKE DEMOCRACY WORK FROM CITY HALL TO THE WHITE HOUSE.

The head of CitiMedia, Chris Riback, tells Streaming Magazine about Citigroup's experience in the creation of its streaming initiative: " Several factors came together and led to the formation of CitiMedia.
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"Examples can range from tapping into our research analysts, interviewing them on industries and distributing those interviews across various distribution channels," Riback explains.
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"I'm not interested in using a technology because we can," says Riback.

"In our traditional business," says Chris Riback, head of CitiMedia, "we delivered our intellectual capital through telephone calls, e-mails, and face-to-face visits, but we didn't necessarily leverage our e-commerce platforms in a widely distributed manner."