Andrew L. Resnick

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  www.businessedge.ca/article.cfm/newsID/11743.cfm - [Cached Version]
  Published on: 1/19/2006    Last Visited: 2/18/2009  

  Watching Corrin zoom, in a single year, from having zero experience in the food industry to launching two queues-out-the-door restaurants in prime Toronto spots prompted the following comment from friend and patron Andrew Resnick, managing director of Radio Shack Canada.
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  And Resnick says it's his friend's ability to quickly recognize and implement improvements that has resulted in a doubling of sales and customer throughput.
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  That inspiration impresses but does not surprise Resnick, who says that "A lot of people might have opened a business like Matthew's but not had the wherewithal to add to their skillset so rapidly or perceive the potential scalability."
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  But judging by the additional plans Corrin already has in the works, it seems that Resnick and other admirers ain't seen nothing yet.

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  Backbone Magazine - The Strength of E-Business - [Cached Version]
  Last Visited: 1/11/2004  

  "Our guests can relax, enjoy their best cup of the day and stay connected when they're away from their office or home," said Andrew Resnick, senior vice-president of operations and marketing at Timothy's World Coffee.
  
  And another first was unveiled recently: VIA train cars travelling between Montreal and Toronto are now carrying wireless Internet gear.

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  Backbone Magazine - The Strength of E-Business - [Cached Version]
  Published on: 1/22/2005    Last Visited: 1/22/2005  

  "Our guests can relax, enjoy their best cup of the day and stay connected when they,re away from their office or home," said Andrew Resnick, senior vice-president of operations and marketing at Timothy's World Coffee.
  
  And another first was unveiled recently: VIA train cars travelling between Montreal and Toronto are now carrying wireless Internet gear.

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  Beverage Online News for beverage processing... - [Cached Version]
  Published on: 7/18/2003    Last Visited: 7/22/2003  

  "Timothy's is committed to providing our guests with the ultimate café experience," says Andrew Resnick, senior vice-president of operations and marketing at Timothy's World Coffee.

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  Canada News Archive (Jul - Dec 2005) - Franchise-chat... - [Cached Version]
  Published on: 7/1/2005    Last Visited: 5/10/2009  

  RadioShack Corp. has hired Andrew Resnick as managing director of RadioShack Canada Co., overseeing all Canadian operations, including merchandising, marketing and advertising, human resources and the Internet. .... [ more] 28/9/05
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  RadioShack Names Andrew Resnick as Managing Director. RadioShack Corporation today announced that Andrew Resnick, 48, has been named Managing Director of the company's subsidiary, RadioShack Canada Company. .... [ more] 21/7/05

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  D.A. Davidson & Co. - [Cached Version]
  Published on: 7/21/2005    Last Visited: 7/21/2005  

  C3531 - FORT WORTH, TX : RadioShack Names Andrew Resnick as Managing Director of RadioShack Canada Company (RadioShack-Director)

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  DMNews.com | News | Article - [Cached Version]
  Published on: 3/2/2001    Last Visited: 3/2/2001  

  We need to accomplish a fair bit with the catalog because it's a new venture for us , said Andrew Resnick , Kozmo's senior vice president.In addition to featuring the products , we need to tell the story of Kozmo -- who we are and what we do..
  
  But the new business strategy is not without growing pains.Kozmo reduced its work force by 4 percent last week , axing 60 positions in its online operation.The cuts came a month after the company laid off 120 people and closed operations in Houston and San Diego.
  
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  Resnick said the company is focusing on three lists -- proven catalog and online shoppers and magazines.The company has not chosen a list company to work with yet , he said.
  
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  Resnick said the company plans to advertise on cable channels within its markets and to do truck advertising that will include the Web address and toll-free number.There also will be an online push to promote the catalog.
  
  It's not as much as we're telling people specifically that we're launching a catalog as much as we are featuring our 800 number and inviting people to call in , he said.
  
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  DMNews.com | News | Article - [Cached Version]
  Published on: 3/1/2001    Last Visited: 1/23/2002  

  To try to get a realistic handle on the situation, the new senior vice president of marketing, Andrew Resnick, drew on his operations background from Blockbuster Video.
  
  He defined "active members" as people who had used the service in 30 days.
  
  To boost that number, Kozmo's previously mainly inbound 50-telerep call center began calling people who hadn't used the service in 30 days, offering them $5 worth of so-called Kozmo Points to use the service again.
  
  "That worked phenomenally well," Resnick said, estimating the offer garnered a 30 percent redemption rate.
  
  Resnick also estimated Kozmo drove its customer acquisition costs down to about $50 each by fall 2000 from $175 in July 1999.
  
  He also slashed Kozmo's marketing budget from $40 million to less than $10 million.
  
  "We went from burning $20 million a month to $1 million a month," Resnick said.
  
  But Kozmo's homegrown technology created another direct marketing-related barrier.The company was unable to test promotions other than its standard free pint of ice cream to first-time buyers without manually circumventing its software.As a result, Kozmo was unable to bundle its products into special-event packs or try many of the gimmicks common to other direct marketing companies.
  
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  "So when we tried to become less dependent on rental products, we couldn't even incent you to come in," Resnick said.Even the $5 reactivation campaign that had worked so well could only work on rental products.
  
  Kozmo's technology also was reportedly incapable of database marketing."We had no ability to do that, or we absolutely would have," Resnick said.
  
  Kozmo also reportedly did little to exploit its customer e-mail list.
  
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  "Valentine's Day was probably our first really well-executed marketing event where the merchandising team, the marketing team and the e-commerce team really synched up," Resnick said."It was by far our biggest single business day, and I would say our first real success."
  
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  "We inherited something that was going to be out of business in two months, and we got 10 months out of it," Resnick said."And we came within two months of probably being able to make it work."
  
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  END-USER CASE STUDIES - [Cached Version]
  Published on: 7/10/2003    Last Visited: 3/4/2004  

  Andy Resnick, VP Operations & Marketing, Timothy's World Coffee

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  Inside Toronto.ca Network ~ Toronto Community News - [Cached Version]
  Published on: 1/16/2004    Last Visited: 1/16/2004  

  Edward Scheck, Toronto Board of Trade chair, Andrew Resnick, senior VP of operations and marketing of Timothy's, and David Bowden, president consumer service and SOHO Sprint Canada, fill out forms at the launch of the Board of Trade's Enough is Not Enough Campaign at Fairview Mall last week.

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