Robert Reed

"We've been made aware of the scam," said Robert Reed, senior vice president of sales and service for Arrowhead Credit Union. "We are looking into it."

Reed said the bank is looking into whether the scam is using Arrowhead Credit Union's name.

"At this point we haven't confirmed any impact to membership," Reed said.

Robert Reed, senior vice president of sales and services for Arrowhead Credit Union said, "We are excited to support this program.

"We came up with the theme "A Little Change Can Change A Lot" so that our members could get involved in the great work that happens at the hospital," says Robert Reed, Senior Vice President at Arrowhead Credit Union.

Robert Reed, senior vice president of sales and service for Arrowhead Credit Union, said he was not aware that the robbery there was connected to any other recent robberies.

Area financial institutions are notified about local robberies through

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an FBI-provided service, Reed said.

"The personal contact is an opportunity for the Arrowhead Credit Union representative to reach out and help that new member feel that their relationship is valued and appreciated," said Robert Reed, senior vice president, sales and service.

View all the news from November 29, 2007

According to Robert Reed, Senior Vice President, "We want to provide an easy way for our community to get funds to those affected by the fires.

According to Robert Reed, Senior Vice President of Sales and Service, "Having wealth in the title was restricting the growth in this area of our business and it didn't capture what we're trying to deliver.
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Reed adds, "We strive to exceed the expectations of all of our members, regardless of net worth, but Credit Unions must offer products, services, and programs that will continue to position us as full service financial institutions while effectively pulling market share from the banks.

This creates an environment where the financial services representative can become a trusted personal advisor," says Robert Reed, Senior Vice President, Sales and Service.

Since implementing the 22261 strategy this summer, Arrowhead Credit Union has seen an increase in member service scores across their entire branch network. In January 2007, the service score, which measure the member's experience at the branch on a 5 point scale, was 4.68. In October, the average score has increased to 4.76. Reed adds, "This strategy is a long-term vision with payoffs coming through the process of earning the member's loyalty with every contact point.
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According to Reed, "We can drive up member loyalty and increase member satisfaction by reinforcing the belief that every employee can take ownership of the member experience, one member at a time."