FischerHealth Strategic Communication - Executive... -
[Cached Version]
Published on: 6/1/2008
Last Visited: 6/1/2008
Kellie ReaganFischerHealth Strategic Communication - Executive Management Team Kellie Reagan Biography
...
Kellie ReaganAccount Manager
As Account Manager, Kellie Reagan plans, manages and implements direct-to-consumer and direct-to-physician marketing communication and media relations programs for FischerHealth's Medical Devices & Diagnostics practice.Her expertise includes strategic communication campaigns, marketing, public relations and product launches.
Prior to FischerHealth, Kellie served as a regional marketing manager for UnitedHealthcare (NYSE: UNH), the largest for-profit health insurer serving more than 25 million members in the United States, where she was responsible for launching UnitedHealthcare's product portfolio to brokers and employers in California, Nevada, Oregon and Washington.Prior to UnitedHealthcare's acquisition of PacifiCare in 2005, Kellie was a marketing manager with PacifiCare, where she developed targeted marketing campaigns that resulted in lead generation, awareness and increased customer retention.She also worked in the senior market as part of the Secure Horizons marketing team where she launched Secure Horizons Medicare Supplement insurance plans and the Secure Horizons Discount Drug Program.
Previously, Kellie was an account executive with Young Company, a marketing communications agency, where she developed and managed public relations campaigns for Heidelberg Engineering, a medical device company that develops ophthalmologic retinal screening; Fluor Corporation (NYSE: FLR) Pharmaceutical Business Unit, which designs and builds clean rooms and facilities for the pharmaceutical industry; and AK Steel (NYSE: AKS), which develops "microbe-free" steel to used to control mold and allergens in residential and commercial facilities.Her efforts resulted in media awareness, speaker engagements and article and op-ed placement.
While a graduate student, she worked on a Tobacco Control grant where part of her research about Internet marketing practices was published in the quarterly academic journal, Communication Theory.She also worked as a program assistant for a non-governmental organization promoting women's health in Nepal.
Kellie earned a Bachelor of Arts degree in Political Science and a minor in Journalism from the University of California, Riverside and a Master of Arts degree in Communication Management from the University of Southern California in Los Angeles.
...
Kellie Reagan
12 online sources [ view sources ]
