Healthy Broadcast Network and FIT Digital Media to... -
[Cached Version]
Published on: 12/15/2005
Last Visited: 11/28/2008
"Deborah Ray on Demand", a new broadband video service, will deliver Deborah Ray's previously aired and exclusive programs in full screen, DVD quality using Endavo's EnHance content delivery platform and will be supported by advertising.
Deborah Ray has hosted the 'Healthy Talk Radio' show for over 23 years and, over the past year, has hosted "Healthy Talk TV with Deborah Ray".
Healthy Talk Radio airs on radio stations across the nation, as well as on LIME radio on Sirius Satellite Radio.
Deborah Ray has been consistently named among the top 100 most important talk radio hosts in America by Talkers Magazine.
Her nationally syndicated television program, "Healthy Talk TV with Deborah Ray" can be seen weekdays on the Sky Angel Satellite Network, the Faith TV Network and on the Christian Television Network (CTN).
Under the terms of a distribution agreement with Healthy Broadcast Network, Endavo and FIT Digital Media will launch a broadband video service that will deliver the "Healthy Talk TV with Deborah Ray" show, in full screen, DVD quality, to registered "Deborah Ray on Demand" community members after each show airs.
Deborah Ray will actively promote her new web community and video service on her Healthy Talk Radio website (www.healthytalkradio.com) and during her broadcasted radio and television shows.
Programs will be delivered free to members and supported by advertising.
Advertising revenues generated are expected to exceed $2.5 million over the first 2 years.
Premium health and lifestyle programming will also be offered to registered community members.
Endavo will provide content storage and transcoding services, as well as EnHance content delivery services and customer support.
"Partnering with FIT Digital Media and Endavo to deliver Healthy Talk TV and Radio over broadband enables us to focus on what we do best -- producing high quality health and lifestyle programming for our audiences," said Deborah Ray, CEO of Healthy Broadcast Network.
"Not only do we strengthen the relationship with our current viewer base by giving them more choice, in terms of when and how they tune in to our show, but we can also efficiently build an entirely new broadband audience, which in turn will increase our exposure in the broadcast markets.
It's very symbiotic."
"The viral nature and value of an EnHance-powered community will be clearly demonstrated by Deborah Ray being able to tell her viewers that if they miss a show, they can still get it and watch it on-demand through her broadband service," said Mario Pino, VP of Endavo's Entertainment and Media Group.
...
We're happy to see Deborah Ray choose our solution to build her broadband community."
FIT Development Group LLC recently announced an agreement with Endavo to redistribute broadcasted health and fitness programming through web-based communities and portal managed by FIT Digital Media and using Endavo's EnHance content delivery platform.
Peter Contardo, Managing Partner and Executive Producer of FIT Development Group, LLC, said "We have been working with Healthy Broadcast Network and Endavo for some time on this initiative and it is exciting to see Deborah Ray now begin promoting her radio and television programs for delivery to potentially millions of listeners and viewers every day over broadband."
...
"By leveraging Endavo's wide range of service delivery, management and accounting capabilities, broadband instantly becomes a secure and efficient distribution medium for 'Healthy Talk TV with Deborah Ray' and the show's advertisers."
...
Host Deborah Ray has been voted one of the "100 Most Important Radio Talk Show Hosts in America" by Talkers Magazine.
6 online sources [ view sources ]
Profile is not claimed [ claim profile ]
