Mr. Stephen Quickert

My vehicle's drink holders weren't wide enough to hold the square bottomed carton and I knew this had to change," said Stephen Quickert, President of Reid's Dairy.
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Mr. Stephen Quickert, President, Reid's DairyPhone: 613 967-1970 squick@reidsdairy.com

Stephen Quickert, president of Reid's Dairy, comments, "As an independently run company, we need to be different from our competitors and stand out by being one step ahead.

Today Reids is still family owned, with Arthur's grandsons Stephen and David at the helm of the largest independent dairy in Ontario.
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Good co-operation l-t-r: Jason Giuliani, Elopak Area Sales Manager, Dave Franks, Production Manager and Reid's owner Stephen Quickert
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Good co-operation l-t-r: Jason Giuliani, Elopak Area Sales Manager, Dave Franks, Production Manager and Reid's owner Stephen Quickert.
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Stephen Quickert explains, "With the consumer demand for natural quality products, this premium range of juices and drinks fits within our Reids' brand values, but we required a different approach to how we presented this non-dairy product.With the juice market in Canada dominated by big global and US players, and a market in Ontario that mostly offers juice in 4L bags, this was not the image we wanted for our product, so we looked to packaging innovation and to Elopak."

Reids Natural premium range of juice and drinks was launched in June 2006 in 2L Pure-Pak® Curve cartons, following a significant investment in technology and design.Stephen Quickert continues, "The quality print process provided by Elopak in Montreal married to the new innovative shape enabled us to create the right image with new branding that did not lose the Reids identity.
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Stephen Quickert continues, "It was important to of course get consumer's attention but it had to be in a way that made sense with this product.

STEPHEN QUICKERTReid's Dairy Company Limited