www.coastmagazine.com/Coast-Magazine/April-2008/Newport -
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Published on: 3/27/2008
Last Visited: 3/27/2008
ack in 1999, when Todd Quartararo and Gregg Schwenk, two ambitious, movie-loving, self-admitted naivetés, founded the Newport Beach Film Festival, they could barely get a phone call returned and felt lucky to fill a small banquet room for the opening night gala.
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But two men, Todd Quartararo, owner of Q&A Marketing, and Gregg Schwenk, a successful investment banker, who had done volunteer work for that festival, believed in the concept too much to call cut.
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It was important to us not to miss a year," says Quartararo.
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need to do is get great films and let the public know about it.' It was a simple idea," says Quartararo.The pair got a modest office and bought two simple computers and declared a festival."Then reality hit and the submissions came rolling in," says Quartararo.
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"I called to tell the filmmaker we needed to see the paperwork on that," says Quartararo.The filmmaker never got back to him.But rest assured, examples like that are automatic declines.
Ever get angry calls from rejected filmmakers?Oh yeah… but because they have such respect for the time that goes into even a cinematic 10-car pile-up, Quartararo and Schwenk offer to let them speak to a programmer who actually watched their film."We take our obligation seriously," says Quartararo.
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As Quartararo says, "Crash made the phone calls really easy."Which is probably why they were able to follow that up with the West Coast premier of The Illusionist and last year corralled indie favorite Waitress.But what has also helped is the proliferation of shows displaying the OC to the world.Shows like "The OC," "Arrested Development," "Laguna Beach," and the film Orange County have put Orange County on the map."We don't get ‘Where's that?' any more," says Quartararo.
Are the filmmakers on hand?
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"That will be a great family night," says Quartararo.
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Every so often you had a DVD from the guys who are really pushing the envelope," says Quartararo."Now it's been at least two years since we got a VHS tape."Another telling sign is the festival's own commercial, which runs before movies in theaters."I used to drive from theater to theater to physically clip it on to the films with the projectionist," says Quartararo.
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"But it is getting easier," says Quartararo, "because the festival is getting bigger, and also because our area is so desirable.