Craig Postons

Craig Postons Owner, PathWay Communications Inc.

Craig Postons

Owner, PathWay Communications

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"Change is typically anything substantial that requires a business to significantly alter the way it operates," says Craig Postons, CEO of Pathways Communications.
...
"I think change management is absolutely critical," says Postons.
...
Now get on with it!' " warns Postons.
...
Craig Postons says communication must be loud and clear.
...
But most company leaders are paid to tell the story and get staff motivated," says Postons.

Role models are essential to drive acceptance of a new identity."Some employees will inevitably feel manipulated," Postons continues.
...
"If you hook people's performance and evaluations into the brand it is amazing what they will do," Postons observes."I don't believe enough companies understand about hooking the brand into HR policies and processes.The brand is as much about HR as marketing."

Fortunately for companies, brand changes can help to underpin change as much as undermine it."If the brand is clear and simple to staff," Postons concludes, "if it is clear what the promise is and how they can fulfill their part in the brand and be properly rewarded for it, then a change can really motivate people.

"Change is typically anything substantial that requires a business to significantly alter the way it operates," says Craig Postons, CEO of Pathways Communications.
...
"Change is typically anything substantial that requires a business to significantly alter the way it operates," says Craig Postons, CEO of Pathways Communications.
...
"I think change management is absolutely critical," says Postons.
...
Now get on with it!' " warns Postons.
...
Craig Postons says communication must be loud and clear.
...
But most company leaders are paid to tell the story and get staff motivated," says Postons.

Role models are essential to drive acceptance of a new identity."Some employees will inevitably feel manipulated," Postons continues.
...
"If you hook people's performance and evaluations into the brand it is amazing what they will do," Postons observes."I don't believe enough companies understand about hooking the brand into HR policies and processes.The brand is as much about HR as marketing."

Fortunately for companies, brand changes can help to underpin change as much as undermine it."If the brand is clear and simple to staff," Postons concludes, "if it is clear what the promise is and how they can fulfill their part in the brand and be properly rewarded for it, then a change can really motivate people.