Linda J. Popky

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  aerulean.com/advisors.html - [Cached Version]
  Published on: 6/27/2009    Last Visited: 6/27/2009  

  Linda J. Popky - is Founder and President of L2M Associates, Inc., a strategic marketing company. She is a senior marketing professional with over 20 years of experience in technology and B2B marketing, including experience with Sun Microsystems and Cisco Systems. She earned an MBA and a bachelor's degree in Communications from Boston University. Among other things, she is the Director of Alliances & Partnerships for Women in Consulting, a member of the Society for the Advancement of Consulting, a Fountainblue certified consultant, associated with Marketing Operations Partners, and is an Astia business incubater mentor and a member of their Technology Planning Committee.

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  www.womeninconsulting.com/news/press_room/PR_03052007_B - [Cached Version]
  Published on: 3/5/2007    Last Visited: 4/24/2007  

  Director of Partnerships,Linda Popky is President of L2M Associates, a strategic marketing company that helps organizations improve their return on marketing programs, processes and people.She was formerly the liaison between WIC and the Society for the Advancement of Consulting (SAC).
  
  Wirthlin commented on WIC's continued growth and momentum: "Going into our 10th year, WIC is stronger than ever," she said.

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  www.lial.co.uk/article.cfm/id/article.cfm/id/article.cf - [Cached Version]
  Published on: 4/8/2007    Last Visited: 4/8/2007  

  The services, under the category of Return on Marketing, will be directed by Linda Popky, president of L2M Associates and an associate partner of Marketing Operations Partners, in conjunction with other members of the Marketing Operations Partners team.
  
  For maximum return on investment, Get your best home improvement loan

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  www.womeninconsulting.org/10yearanniv.html - [Cached Version]
  Published on: 9/6/2008    Last Visited: 9/6/2008  

  Presentation by Linda Popky, WIC President, honoring WIC's history including recognizing past presidents & key contributors, who'll be our VIP guests

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  www.womeninconsulting.org/consultants/articles/2007_04_ - [Cached Version]
  Published on: 4/1/2007    Last Visited: 9/6/2008  

  By Linda Popky, L2M Associates, Inc.
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  Linda Popky is the president of L2M Associates (www.L2Massociates.com), a strategic marketing company that helps organizations improve return on investment in marketing programs, processes and people.She is also the Director of Partnerships & Alliances for WIC.For more information, contact her at www.L2Massociates.com or 650-281-4854.

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  www.l2massociates.com/newsletters/11.html - [Cached Version]
  Published on: 4/1/2007    Last Visited: 5/17/2007  

  The San Jose Business Times recently listed Linda as one of their Women on the Move
  
  Linda Popky was quoted in the newly released FabJob Guide to Become a Business Consultant.Download the e-book from the FabJob.com website.
  
  Linda was featured in the April 2007 Society for Advancement Consulting (SAC) release about how mentors help approve corporate productivity.See press release.
  
  The second article in our three-part series on strategic marketing for startups appeared in February in American Venture Magazine's At the Table online newsletter.
  
  Linda is now the Director of Partnerships & Alliances for Women in Consulting, WIC, a Bay Area organization of seasoned consulting professionals.See press release.
  
  UPCOMING EVENTS
  
  Linda will be part of a panel entitled Be the Definition of Change: Striking Out on Your Own at the upcoming Stanford Business School Women's Leadership Conference, April 28th.More information.
  
  Learn how to better measure and manage your marketing investments.Linda will be teaching a new one-day course entitled "Measuring Return at Marketing" on May 12th as part of the Integrated Marketing Program at San Francisco State University's College of Extended Learning.For more information, please contact SF State at www.cel.sfsu.edu or 415-405-7700.
  
  Linda will be the featured guest in June and July on Marketing Matters with M7, the podcast show for corporate marketing professionals, discussing Measuring Marketing ROI and Building Marketing Capability.
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  You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or L2M Associates.
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  Linda Popky
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  Linda Popky, PresidentL2M Associates, Inc.
  
  Email: linda@L2Massociates.comPhone: 650-281-4854Fax: 650-780-0386

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  www.l2massociates.com/newsletters/17.html - [Cached Version]
  Published on: 10/1/2008    Last Visited: 11/15/2008  

  Our own Linda Popky will interview thought leaders in all areas of Marketing as they share their views on Marketing today and tomorrow. Out loud, up close, and personal. Check it out at www.marketingthoughtleadership.com.
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  The Women in Consulting July seminar featured Linda on the topic of Marketing Product You: Positioning, Packaging, and Promoting Yourself for Success. Recordings of the seminar are available, contact WIC.
  
  Linda was highlighted on the cover page of the San Jose/Silicon Valley Business Journal in August, in an article entitled "Ever-changing business climate keeps consultants busy" and she was also quoted in the San Francisco Chronicle's Business section about Women in Consulting's recent Compensation Survey.
  
  Linda was quoted in the SAC September press release on the benefits of social media in the marketplace.
  
  Linda spoke at the September 11 meeting of the San Francisco International Association of Business Communicators (IABC) independent communications roundtable on "Marketing Your Career: How to Move Up in a Down Economy."
  
  UPCOMING EVENTS
  
  Astia logo Linda will again be serving as an advisor for Astia's Entrepreneurial Venture Conference, to be held Nov 19-21. More information.
  
  Linda will be speaking at the Santa Cruz Chamber of Commerce September 25th Women in Leadership Forum on "Planting the Seeds: Why Branding Is Key to Building a Successful Business." More information.
  
  Passion, Purpose, Perseverance: Celebrating 10 Years of Powerful Women in Consulting: Linda will be moderating a panel of Women in Consulting (WIC) past presidents and key founders at the WIC 10th Anniversary Celebration Event, Thursday, October 16th at the Microsoft Event Center in Mountain View, CA. More information.
  
  SF State University logo Linda will again be teaching Branding Strategies this fall as part of the Integrated Marketing Program at San Francisco State University's College of Extended Learning. For more information, please contact SF State www.cel.sfsu.edu or call 415-405-7700.
  
  Linda will be speaking at the Bowling Proprietors Association of America meeting in Napa, CA in January 2009 on "Big Marketing Tips for Small Company Budgets."
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  You are receiving this newsletter because you have been identified as someone who may be interested in receiving communications related to marketing strategy from Linda Popky and/or L2M Associates.
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  Linda Popky
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  Linda Popky, President

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  www.expertclick.com/NewsReleaseWire/default.cfm?Action= - [Cached Version]
  Published on: 10/13/2008    Last Visited: 10/25/2008  

  Linda Popky - L2M Associates, Inc.
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  "It's exciting to receive this certification," said Linda Popky, President of L2M Associates. "Not only is L2M Associates a woman-owned and operated business, but we work closely with many other woman-owned small businesses and sole proprietors to provide top quality marketing strategies and services to our clients."
  
  In addition to her management role at L2M Associates, Linda Popky is currently president of Women in Consulting, a San Francisco Bay Area-based organization of over 400 seasoned consultants in more than 30 consulting specialties. She is also a speaker, author, and educator.
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  Linda Popky President L2M Associates Inc.
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  Linda Popky

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  www.lial.co.uk/article.cfm/id/158423 - [Cached Version]
  Published on: 3/2/2007    Last Visited: 4/8/2007  

  The services, under the category of Return on Marketing, will be directed by Linda Popky, president of L2M Associates and an associate partner of Marketing Operations Partners, in conjunction with other members of the Marketing Operations Partners team.
  
  Available immediately, the Return on Marketing Suite includes a Marketing ROI Strategic Assessment, Metrics Map(TM), Marketing ROI Measurement, Predictive Dashboards, Team Recognition System, and Industry Research ROI Programs.Services are customized to meet the needs of the particular client.
  
  "More and more, marketing teams are being asked to justify their investments in marketing programs, processes and people, " said Linda Popky.

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  www.womeninconsulting.org/news/press_room/PR_08182008_c - [Cached Version]
  Published on: 8/18/2008    Last Visited: 9/6/2008  

  "Despite, or perhaps because of, increasing economic uncertainty, demand for consultants remains strong in the Bay Area as organizations continue to rely on consultants to provide the flexibility, experience, and targeted domain expertise needed during these times of great change," said Linda J. Popky, president of WIC."Respondents reported their consulting practices are continuing to thrive, particularly three to six years after they launch their businesses, at which time they see a significant leap in terms of overall revenues, profitability, and sophistication.
  
  "This year for the first time consultants told us they see social networking, whether face-to-face or online, as a critical requirement for successful partnerships and business growth," she added.

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