The product that manages products: Accept Software... -
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Published on: 8/11/2006
Last Visited: 8/16/2006
Stephen Plume, Yonatan Goraly,
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Stephen Plume said most new products fail before getting to market and that his company's software package will help solve that problem.View Larger
Finding an unexploited niche in the enterprise software market is no easy task, but Fremont-based Accept Software Corp. believes it has found one with product management and planning.The company has developed Accept 360, which is designed to help product managers and companies better oversee product development.
Stephen Plume, the company's senior vice president of marketing, said that the majority of new products fail before getting to market, either because they are not what the market wants or because they are not in tune with the company's goals.
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The fault lies in a lack of tools that give everybody involved in the planning process a clear and current picture of the product, which might have thousands of requirements to be examined and understood, Plume said.
Accept's package is a database of product requirements, suggestions and plans, with modules allowing managers to look at market factors, strategies, requirements, road maps and analysis.Each of these elements includes threaded discussions and tabs showing who worked on or was involved in it.
Plume said that product development management traditionally was a "dynamic process based on static documents.
"Our approach is data, not documents," he added.
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Plume said Accept hosts the software for about two-thirds of its clients, with larger companies running it inhouse.