Ms. Susan Playford

Recently appointed Managing Director of PDT Architects, Susan Playford, plans to drive sustainable and profitable business growth by continuing to build on the firm's current business model - a model that has been practised since the firm's inception 70 years ago.

The tested model revolves around the simple adage of developing solid, long-term relationships and offering a professional and responsive client service.

Ms Playford succeeds David Matthews who will continue in his dual role as Chairman and a Director of the firm.
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The decision to appoint Ms Playford to Managing Director coincided with the firm's 70th anniversary and was resultant of strategic planning sessions with PDT's Board of Directors explained Mr Matthews.
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"Susan understands what PDT stands for and is committed to driving our business forward. She has taken the reins at a vital time in PDT's history and I have complete confidence that she will succeed in the role," he said.

As Managing Director, Ms Playford provides an integral link between the board and the day to day operations of the business while overseeing the firm's strategic direction and business development opportunities.

"PDT's strength lies in its relationships with clients and business partners and its dedicated team. My intent is to provide a more strategic focus to the business and to continue to foster and develop these relationships," she said.

A commitment to client service and nurturing a corporate culture of innovation and technical expertise are just some of the practical tools that have led to the firm's current success she explained.
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A prominent designer, Ms Playford has led a wide range of significant design projects throughout Australia and across a myriad of industries. She managed PDT Architect's Sydney office in the early 2000's and has been part of the firm for over 10 years.
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PDT Architects has six Directors: Ken Alexander, Ian Downing, Tony Farmer, David Matthews, Susan Playford and Laurence Taylor.

"Our plans for sustainable growth over the long-term have not wavered," said PDT Managing Director Susan Playford. "Our tested business model has seen us through past recessions and it will see us through this one," she said.
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Recently appointed Managing Director of PDT Architects, Susan Playford, plans to drive sustainable and profitable business growth by continuing to build on the firm's current business model - a model that has been practised since the firm's inception 70 years ago.

"Our plans for sustainable growth over the long-term have not wavered," said PDT Managing Director Susan Playford. "Our tested business model has seen us through past recessions and it will see us through this one," she said.

Ms Playford believes PDT's continued success is principally due to its team's ability to develop solid, long term relationships and offer a professional responsive client service: "We have an exceptional team of designers - but that's a given. Our clients' expect talented staff and quality design solutions. It's the way we do business that sets us apart," she said.

From left: Susan Playford - Managing Director, and PDT team

Susan Playford

Susan Playford
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Susan Playford
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SUSAN PLAYFORD

Managing Director
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Susan is the Managing Director of PDT Architects. With over 15 years experience, Susan is able to utilise her broad industry experience and management skills in leading PDT's team of talented professionals. Susan believes that maintaining a positive work environment and keeping up to date with market trends and design principles are integral to PDT's success. As part of her role as a Managing Director, Susan provides a vital link between the board and the day to day operations of the business while overseeing the firm's strategic direction and business development opportunities. Always responsive and professional, Susan recognises the importance of engaging with clients and developing strong working relationships.