Andrew Playford

Andrew Playford, VP of International Wireless, LifeMinders, Inc

Profile : Andrew is a Zimbabwean National, educated in South Africa and the UK.Andrew is currently VP, International Wireless at LifeMinders, Inc a NASDAQ Online Direct Marketing Company which recently acquired SmartRay Network, Inc a New York based wireless technology company which he CO-founded and served as CFO and COO.Prior to SmartRay Network Andrew served as VP, Operations at THINK New Ideas, Inc. a NASDAQ Online Marketing and Web Services Company.Andrew began his career with several years with Price Waterhouse in the UK in both the Audit Services Group and the Management Consulting Group.Andrew is an Associate of the Institute of Chartered Accountants for England & Wales and holds a Bachelor of Business Science degree from the University of Cape Town, South Africa.

Its three founders -- Troy Tyler, Andrew Playford, and David Kidder -- and their team had built a Web editor for mobile-communications devices.
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With generous severance packages in hand, Tyler, Playford, and Kidder decided to hit the road.
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Playford was living in London, where he had moved to head the European office of LifeMinders, and was working on plans to start a new business.