Scott Piergrossi This is Me

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1. 1. www.newschannel5.com

   www.newschannel5.com/Global/st - [Cached]

   Published on: 9/2/2008   Last Visited: 9/2/2008

   "The cars that we have as consumers are public statements about ourselves," says Scott Piergrossi, creative director of the Brand Institute, a brand consulting firm in Miami.
   ...
   "The Cadillac is a classic American car, and it gives off the perception of luxury," Piergrossi says.
   ...
   So McCain is extending how he defines himself, but he's also doing so by staying in the realm of what's believable," Piergrossi says.
   ...
   Piergrossi says shifts like Obama's often happen when private activity doesn't match a public image, forcing politicians to evolve on the fly."This goes to show that, as you develop your brand, there will be hurdles and obstacles along that path to how you define yourself," he says.
   
   Obama's decision was also likely an attempt to put his automotive tastes as a campaign issue to rest.

2. 2. athottime.faistonblog.com

   athottime.faistonblog.com/cate - [Cached]

   Published on: 6/5/2008   Last Visited: 8/23/2008

   Scott Piergrossi, the Brand Institute's vice president for creative development, said a strong name could stave off generic competition.

3. 3. www.brandinstitute.com

   www.brandinstitute.com/NEWS/CN - [Cached]

   Published on: 1/1/2008   Last Visited: 5/12/2008

   They try to keep the name within two or three syllables or under nine letters so people can pronounce and remember it, said Scott Piergrossi, creative director for the Miami-based consulting firm Brand Institute, which has tested thousands of brands for drug makers.