www.usatoday.com/travel/flights/2008-11-03-adbins_N.htm -
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Published on: 11/3/2008
Last Visited: 11/5/2008
The program aims to upgrade equipment at airport checkpoints at no cost to the federal government, TSA spokeswoman Sterling Payne said.
The TSA gets its payment for the ads in the form of new plastic bins, carts for screeners, and stainless steel tables for passengers to unload their belongings.
Advertisers buy that equipment for the right to advertise in the bins, and airports also collect a cut of the advertising revenue.
The ad program follows a year-long experiment in which the TSA allowed ads to be displayed in bins at 14 airports, including Los Angeles, Denver and Seattle-Tacoma.
The TSA received $435,000 worth of new checkpoint equipment, Payne said.
Most of the bin ads so far have been bought by Zappos.com, an online shoe and apparel retailer.
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Airports must get approval to sell ads from a local TSA security director and must show that the new bins and carts make security screening more efficient, Payne said.
The carts have improved working conditions for the TSA's 48,000 screeners by alleviating the need for them to carry stacks of bins around a checkpoint, Payne said.