getyourmoneyworking.com : Briefs -
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Published on: 9/1/2002
Last Visited: 2/15/2003
According to Prem Patel, head of marketing, Visa Internatonal, "In recent years, Visa has witnessed a considerable change in spending habits with a strong move away from old fashioned cash towards the convenience and flexibility of payment cards.The introduciton of a new brand strategy, which has been specifically designed for the Central Europe Middle East and Africa (CEMEA) region, will support this by encouraging further migration from ATM to point of sale (POS).
Since 1999, Visa has observed a surge in card transactions at shops and other service outlets with an average increase in number of transactions of 120 per cent across the eight countries within the Middle East.
Dubai Islamic Bank (DIB), has launched its new holiday promotion for the bank's Visa Credit card and Visa Electron cardholders.The promotion runs for six weeks, ending on October 25 and for every AED100 spent using Visa or Visa electron, DIB's cardholders will be entered into a weekly draw for the chance to win one of 30 free return air tickets to a variety of destinations including Sydney, London, Kuala Lumpur, Manila, Jeddah, Cairo and Beirut, or any other destination of the equivalent price.