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Greg Parsons

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    AgriproductAA.com - [Cached Version]
    Published on: 6/28/2001    Last Visited: 12/31/2001  

    "The Web is a great entry point for these customers," says Greg Parsons, president of Herman Miller Red."This is a market we've never before had success with, and we decided it's a market we want to be in."The company offers customers a combination of Web, phone and fax services to let them order products and check order status.

    Even with the addition of self-service applications, one of the biggest challenges e-businesses face is making sure online orders are handled well.On average, 86 percent of Internet orders handled by InternetWeek 100 companies are perfect--fulfilled accurately, on time and in the right quantities, according to the survey.Sixty-eight of the InternetWeek 100 companies say more than 90 percent of their orders are perfect; half the companies made that claim last year.

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    Dynamo Users Group - [Cached Version]
    Published on: 12/10/2000    Last Visited: 3/27/2001  

    For most small businesses , buying furniture is a distraction from their day-to-day business , said Greg Parsons , President of Herman Miller RED.The Herman Miller RED Web site minimizes the amount of time and hassle it takes the small business owner to furnish an office with flexible , innovative products and lets him or her quickly get back to the business at hand..

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    Dynamo Users Group - [Cached Version]
    Published on: 11/5/2000    Last Visited: 6/22/2001  

    For most small businesses , buying furniture is a distraction from their day-to-day business , said Greg Parsons , President of Herman Miller RED.The Herman Miller RED Web site minimizes the amount of time and hassle it takes the small business owner to furnish an office with flexible , innovative products and lets him or her quickly get back to the business at hand..

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    Herman Miller: News Desk: (11-6-00) Herman Miller RED... - [Cached Version]
    Published on: 11/6/2000    Last Visited: 3/6/2001  

    Since January , a team headed by Greg Parsons , director of New Products at Herman Miller , has been preparing an initiative that addresses the customers he defines as small , highly wired , fast-moving businesses led by people with energy and passion. That effort has arrived as Herman Miller RED.

    This is a whole new market that we've never directly addressed , Parsons said.Only five percent of this group has purchased Herman Miller products.In trying to determine how to best reach them , we created RED..

    RED uses Herman Miller's unique design , technology , and order fulfillment capabilities in a new way to address the small business customer's need for fast , easy and reliable access to fashionable , high-quality , affordable products.No competitor has the capabilities we do to create a complete business to meet these needs , Parsons explained.
    ...
    Beyond the immediate potential of the small business market , Parsons expressed the belief that RED can help to establish long-term relationships with many of these new customers.By delivering exceptional service to these businesses , we have the opportunity to capture them early and keep them as a Herman Miller customer as they grow , he said.

    Through everything we do , we have to acknowledge the inspiration and the passion that drives the Herman Miller RED customer , Parsons concluded.Our job will be to communicate that using our products will enliven their work environment and contribute positively to the culture they're creating..

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    Insignia/ESG Press Release - [Cached Version]
    Published on: 3/1/2001    Last Visited: 7/18/2003  

    "Today's small businesses need high-performance, flexible, and cost-effective solutions that change as quickly as they do," said Greg Parsons, president of Herman Miller RED.

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    Insignia/ESG Press Release - [Cached Version]
    Published on: 3/1/2001    Last Visited: 3/21/2003  

    "Today's small businesses need high-performance, flexible, and cost-effective solutions that change as quickly as they do," said Greg Parsons, president of Herman Miller RED."That's what Herman Miller RED delivers.And this vibrant neighborhood afforded the perfect location for our flagship store."

    The company joins several other notable tenants at 111 Eighth Avenue, including Deutsch Advertising, Metromedia Fiber Networks, barnesandnoble.com, Citibank and Banana Republic.The store opening is scheduled for this summer.

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    InteriorDesign.net - [Cached Version]
    Published on: 8/6/2001    Last Visited: 5/3/2002  

    But Greg Parsons, president of Herman Miller RED, jumped at the chance.In recent years, Manhattan's old Port Authority Commerce Building has become a magnet for new media, Internet, and telecommunications companies.Built in 1932 as a vertical warehouse facility and freight terminal, this hulking building attracted many fast-moving companies in the late '90s for its plentiful space, industrial-grade amenities, and trendy Chelsea location.
    ...
    Four loading docks were decommissioned to create 3,500 sq. ft. of space on the ground floor, which Parsons recognized as the ideal locale for RED's administrative offices and showroom.Like the clients RED caters to, the venue is flexible, unconventional, and exciting.

    ...
    "I meet customers every day and learn from those interactions," says Parsons.

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    Metropolis Conferences | Business UnUsual 2001 |... - [Cached Version]
    Published on: 6/14/2001    Last Visited: 6/14/2001  

    Greg ParsonsPresident , Herman Miller REDHerman Miller RED is a new division of Herman Miller and its President Greg Parsons guides the creation of a unique business model to deliver cool , affordable , high-quality workplaces to small , fast-growing businesses.
    ...
    Greg earned his BA in history and his BFA in painting from Cornell University in 1990 , and his Mand his MBA in strategic management from The University of Chicago in 1999.Greg resides in New York City.

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    Speakers at Business UnUsual 2001 | Metropolis Magazine - [Cached Version]
    Published on: 4/5/2001    Last Visited: 4/18/2003  

    Greg ParsonsPresident, Herman Miller REDHerman Miller RED is a new division of Herman Miller and its President Greg Parsons guides the creation of a unique business model to deliver cool, affordable, high-quality workplaces to small, fast-growing businesses.
    ...
    Prior to his current position, Greg was Director of Advanced Product Marketing at Herman Miller, where he focused on the introduction of breakthrough products like the award-winning Resolve System.Greg earned his BA in history and his BFA in painting from Cornell University in 1990, and his Mand his MBA in strategic management from The University of Chicago in 1999.Greg resides in New York City.

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