Alex Parsons

Alex Parsons joined Sensis several weeks ago, according to a spokesperson for the subsidiary, who was not able to provide any further information about the appointment.

Parsons' most recent role was as a product director for eBay Australia and New Zealand.A spokesperson from the Internet auction house told ZDNet Australia he left the company at the end of September.

"Prior to joining Sensis, Alex worked in a variety of Internet related roles," said a statement from the Telstra subsidiary.

The statement said Parsons would have responsibility for increasing sensis.com.au's Internet traffic figures, as well as pursuring commercialisation and future revenue opportunities.

In the statement Parsons said he was "delighted" to be joining what he claimed was "Australia's most profitable online business".
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"Alex has the proven skills and expertise to capitalise on an extremely buoyant search market within Australia, driving sensis.com.au to the next stage of its evolution," he said.

Alex Parsons, Group Manager at Sensis, states, ,We,re committed to delivering innovative advertising solutions and encourage advertisers to participate in the trial to help grow their business, by driving direct phone leads from search results., Initial results of the launch have been positive as 92% of users said that they would be more likely to contact an advertiser that provides click-to-call service, while 95% said that the technology would propel them to visit again in the future.

Click-to-call connections are perceived by advertisers as at least five times as valuable as traditional internet advertising clicks.The Kelsey group, an Advertising Consulting Group, predicts click-to-call ads will generate between 1.4 and 4 billion dollars worth of revenue by 2009.eStara press releases claim more ambitious figures: between 4 and 5 billion by 2009.This type of advertising is projected to generate roughly twice the amount of revenue of traditional click ads.

Alex Parsons, Group Manager at Sensis, states, ,We,re committed to delivering innovative advertising solutions and encourage advertisers to participate in the trial to help grow their business, by driving direct phone leads from search results., Initial results of the launch have been positive as 92% of users said that they would be more likely to contact an advertiser that provides click-to-call service, while 95% said that the technology would propel them to visit again in the future.

Alex Parsons resigned his job as Group Manager, Sensis.com.au, last Monday to take up the newly-created position Head of Search at ninemsn.

Parsons is taking three months "gardening leave" before starting with ninemsn in late February.
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The appointment of Parsons is one clue , aligned with the successful launch of Microsoft adCentre in the United States.

Alex Parsons has resigned his job as Group Manager, Sensis.com.au, take up the newly-created position of Head of Search at ninemsn.

Home > News > Media Releases > Parsons adds strength to Sensis' search charge
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Parsons adds strength to Sensis' search charge
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Sensis, Australia's leading information resource, has appointed Alex Parsons as the group manager of sensis.com.au, the search engine for Australians.

In this role, Alex will have responsibility for increasing the number of unique visitors to sensis.com.au and commercialisation and content syndication opportunities, while supporting the fundamental characteristics of Sensis' business model.

"The more users we have coming to sensis.com.au, the more attractive we become to our customers who advertise their goods and services with Sensis," said Parsons.
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"Alex has the proven skills and expertise to capitalise on an extremely buoyant search market within Australia, driving sensis.com.au to the next stage in its evolution.

Prior to joining Sensis, Alex worked in a variety of internet related roles, most recently as Product Director at eBay, Australia and New Zealand.

According to Alex Parsons, head of search at ninemsn, the combination of both brands creates a strong product both for Yellow advertisers and ninemsn's audience.

"mylocal incorporates the power of ninemsn's huge audience and technology with the strength of Sensis' well known and trusted Yellow business listings, helping advertisers reach more people.Consumers benefit from being able to find the local businesses and services they need in quick and easy steps," said Alex.

Sensis has appointed Alex Parsons as the group manager of sensis.com.au, the search engine for Australians.

Sensis group manager Alex Parsons said the new product was a natural extension of the company's online revenue model, which only charges the ad client when a successful customer lead is made.

"It is also a great fit with our existing capabilities delivered through the Sensis Mobile and Sensis 1234 networks - all delivering easily quantifiable returns on advertiser investment," he said.

In an interview on Friday with The Age, Sensis group manager Alex Parsons said that click to call is a natural extension of the online directory's business model, allowing advertisers to receive a precise measurement of return on their marketing investment.In regards to adding the eStara-powered service to their existing capabilities, Parsons added, "We see tremendous growth opportunity and strategic business benefit by becoming an Australian pioneer in this space."

Sensis group manager Alex Parsons said the new product was a natural extension of the company's online revenue model, which only charges the ad client when a successful customer lead is made.

"It is also a great fit with our existing capabilities delivered through the Sensis Mobile and Sensis 1234 networks , all delivering easily quantifiable returns on advertiser investment," he said.