Sean Owens

"We'd scramble around, sifting through stacks of note cards to figure out who to call next or the history of the person calling us," said Sean Owens, director of group sales & ticket operations for the Charlotte Knights Baseball Club.

Productivity Begins with Clean DataOver the years, the staff used various PC-based contact managers and earlier versions of ACT! to handle contacts.Reps would come and go, leaving a mix of business cards, index cards and unreliable data files in their wake.

Owens engaged ACT!
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Kaplan and Owens imported season ticket data from the Knights' standard database into ACT!.
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"We had 30,000 accounts, and a lot of it was just garbage," said Owens.
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"We just type in a contact name, and boom we know every historical detail on the account," said Owens."ACT! generates invoices, receipts, contracts and all the right paperwork for us.We organize our schedules for maximum productivity, and we never miss opportunities.Before, all kinds of leads would slip through the cracks."

Owens started as a sales rep with the Knights but was promoted to the director post within three years because he was able to boost his own sales with ACT! and spread its use within the sales organization.
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- Sean Owens, Director of Group Sales and Ticket Operations Charlotte Knights Baseball Club
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"Some of the old-school reps wanted to stick with their note cards," said Owens."But, it showed up in their sales.Their numbers were much lower than those who were using ACT!."

"ACT! helps us keep track of customer and prospect preferences, what events they've been to in the past, where they sat two years ago," added Owens."It builds a really strong customer relationship.Fans love the team and the organization as a result."

Reporting Keeps Sales Line-up ProducingAs sales director, Owens uses ACT! to generate reports and drive productivity within his departments.He constantly examines the data and provides reps with information on hot leads, high margin accounts and lists of prospects that haven't been contacted lately.

"I can instantly create a report that shows me which reps are more aggressive than others and which prospects have been called in a given time period," said Owens.

"We'd scramble around, sifting through stacks of note cards to figure out who to call next or the history of the person calling us," said Sean Owens, director of group sales & ticket operations for the Charlotte Knights Baseball Club.

Productivity Begins with Clean DataOver the years, the staff used various PC-based contact managers and earlier versions of ACT! to handle contacts.Reps would come and go, leaving a mix of business cards, index cards and unreliable data files in their wake.

Owens engaged ACT!
...
Kaplan and Owens imported season ticket data from the Knights' standard database into ACT!.
...
"We had 30,000 accounts, and a lot of it was just garbage," said Owens.
...
"We just type in a contact name, and boom we know every historical detail on the account," said Owens."ACT! generates invoices, receipts, contracts and all the right paperwork for us.We organize our schedules for maximum productivity, and we never miss opportunities.Before, all kinds of leads would slip through the cracks."

Owens started as a sales rep with the Knights but was promoted to the director post within three years because he was able to boost his own sales with ACT! and spread its use within the sales organization.
...
- Sean Owens, Director of Group Sales and Ticket Operations Charlotte Knights Baseball Club
...
"Some of the old-school reps wanted to stick with their note cards," said Owens."But, it showed up in their sales.Their numbers were much lower than those who were using ACT!."

"ACT! helps us keep track of customer and prospect preferences, what events they've been to in the past, where they sat two years ago," added Owens."It builds a really strong customer relationship.Fans love the team and the organization as a result."

Reporting Keeps Sales Line-up ProducingAs sales director, Owens uses ACT! to generate reports and drive productivity within his departments.He constantly examines the data and provides reps with information on hot leads, high margin accounts and lists of prospects that haven't been contacted lately.

"I can instantly create a report that shows me which reps are more aggressive than others and which prospects have been called in a given time period," said Owens.

Sean Owens, Director of Group Sales & Ticket Operations

Sean Owens, Director of Group Sales & Ticket Operations
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SEAN OWENS DIRECTOR, GROUP SALES & TICKET OPERATIONS

Sean enters his seventh year with the Knights in 2005 and 12th season in professional baseball.As the Director of Group Sales and Ticket Operations, the Sparta, N.J. native has previously worked for the New Jersey Cardinals and Winston-Salem Warthogs.Sean graduated from Elon College as a Business Administration major with minors in Economics and Sports Management.He resides in Charlotte with his wife, Jill.

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Director, Group Sales/Ticket Operations: Sean Owens