Mr. Mati Otsmaa

We welcome Mr. Michael Liik, Mr. Howard Drabinsky and Mr. Mati Otsmaa to our advisory board and thank them for sharing our vision for the eCOM card payment system.
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Mati Otsmaa

Mati Otsmaa is a strategic marketing executive with extensive experience in building financial service businesses and launching new products.

Mati began his career in marketing working for packaged-goods companies in premier advertising agencies.He was recruited to Providian Financial, where he was responsible for pioneering the fee-revenue products business; managing the unsecured credit business; and directing the internal +$50MM direct marketing agency.He was later recruited to BrandDirect Marketing, where he was the Chief Marketing Officer and Executive Vice President responsible for marketing and business development worldwide.Mati also served as General Manager for Foote Cone & Belding and Saatchi & Saatchi Direct Advertising, where he specialized in financial services marketing, brand development and consumer research.

Mati utilized his broad management and entrepreneurial skills to build two financial revenue services companies from ground up - AffiniCorp USA, a five year venture which he sold to a third party administrator of the Assurant Group in 1999; and Market Direct Inc. which he runs today, servicing major clients such as Barclaycard (UK), Encore Marketing, Fortis/Assurant Insurance, MasterCard International, New Century Mortgage and Providian Financial.

In his career, Mati has personally developed business and marketing relationships with premiere financial service organizations such as: American Express, Associates, Capital One, Citibank, CompuCredit, First USA, Fleet, Household Bank, JP Morgan Chase and VISA (USA, Europe and Pacific).Mati has also managed co-branded business relationships with Disney, ESPN, Federated Department Stores, IBM, Reader's Digest, and Times Mirror.

Mati holds MBA and BA degrees from the University of Southern California and a certificate in language from the University of Salzburg, Austria.He is fluent in Estonian and conversational in German.

"It's definitely something to consider," says Mati Otsmaa, chief marketing officer for Shelton, Cnnecticut-based BrandDirect Marketing.