Margaret Ong

Speaking during its annual "Big Bang" launch event, Margaret Ong, HP's regional vice president for Imaging and Printing Group, said the plan involves the use of new Web-based printing services, tools, enterprise applications, and technologies to expand the company's business.

The new strategy is an attempt for HP to capture a significant share of the 53 trillion digital pages estimated to be printed in 2010 alone - an opportunity valued at more than 6 billion.

The company has actually identified three focus areas for the strategy: Make it easier to print from websites, such as blogs and travel sites; extend the company's digital content creation and publishing platforms across customer segments; and deliver a digital printing platform that lowers the cost of printing for high-volume commercial markets.

In the Philippines, Ong said the company will be setting up soon retail printing kiosk across the country as a way of providing additional access point for consumers to print photos.
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The kiosks, Ong said, will complement new and existing printing services, such as Snapfish.com, that HP has assembled to take advantage of the Web 2.0 revolution.

Recently acquired Snapfish, the executive explained, is a free photo-sharing website that would serve as an online backbone for the company's Print 2.0 initiative.

Ong said HP is continuously on the hunt for potential companies to buy as "acquisition is part of the company's strategy to expand and extend the Web as a platform."

HP's Vice President, Digital Imaging & Personal Printing, Imaging & Printing Group for Asia Pacific/Japan, Margaret Ong, said: "We are confident that this is the start of a long term relationship with NGC Asia.

Hewlett-Packard (HP) has appointed Shahid khan as marketing director for the imaging and Pricing Group (IPG), who will report to Margaret Ong, HP SEA vise-president, will oversee the imaging and Printing Group's four business units, including Laser Enterprise Solutions, Inkjet Web Solution, Post Sales Supplies and Plotter. His main objective is to work with business partners to substantially increase the imaging and Printing Group revenues by 2010. khan will have the responsibility of extending will have the responsibility of extending HP's market leadership, driving the group's effective go-to-market activities, planning and execution for across all customer segments.

Margaret Ong Vice President, Imaging & Printing Group & Consumer GTM,South East Asia (HP) & Faisal A. Ali, Managing Director, Mushko Electronics (Pvt) Ltd.

Margaret Ong, Vice President for Asia Pacific and Japan, Digital Imaging & Personal Printing, Imaging and Printing Group, Hewlett Packard said, ‘Our vision is simple: we place you, the consumer, at the center of the digital experience by making technology that is simple, fun to use, and works better together.We are defining the consumer experience in digital technology today and extending our leadership in imaging, printing and home computing into the fast-growing markets of digital photography.

Margaret Ong, vice president for Asia Pacific and Japan, Imaging and Printing Group, has also committed to a range of PictBridge-enabled products in the fall of 2004.

Margaret Ong, vice-president, Digital Imaging and Personal Printing, Imaging and Printing Group, HP Asia-Pacifc and Japan, said that following the release of these printers with memory card slots, HP will launch printers which will support the PictBridge standard.

PictBridge allows users to connect digital cameras or digital video cameras to photo printers for direct printing.This is regardless of the manufacturer the devices come from, as long as they are PictBridge-compliant.

Ong added that HP was the first vendor to introduce the direct-connect feature in printers, and with the upcoming PictBridge-compliant printers, the company will be "broadening consumers' choice in direct connect printing through the use of both cables and memory cards".

"HP's latest laser printer and laser All-in-Ones offerings deliver small and medium businesses printing and imaging resources at price and productivity levels that were traditionally only associated with large companies," said Margaret Ong, Vice President, HP Business Imaging and Printing Group, Asia Pacific/Japan.
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"HP is continually identifying end users' personal printing needs and delivering products to meet them, a critical factor to the company's success within fast growing emerging geographies," said Margaret.

"HP is committed to delivering enjoyable personal experiences for consumers in Asia Pacific through innovative offerings, services and partnerships," said Margaret Ong, Vice President of Consumer Segment and Imaging & Printing Marketing for Asia Pacific & Japan, Hewlett-Packard Asia Pacific Pte Ltd, "Our focus is to help consumers be more productive and enjoy more of life by delivering simple and rewarding experiences -- no matter what type of digital content -- whether it's photos, music or video.

HP is optimistic about the robust economic growth in the Asia Pacific region and expects this to fuel business demand for its LaserJet printers. ,The economy is clearly bullish in the Asia Pacific, and with businesses growing at a rapid pace, we are committed to delivering the best and most effective printer solutions to our customers in the region," said Margaret Ong, Vice President for Commercial Volume Business, Imaging and Printing Group, Hewlett-Packard Asia Pacific.