Charles O'Tudor This is Me

Education

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1. 1. + ADSTRAT + AXLE + STRATIS ||| Oxygenation

   www.adstratcom.net/people%20-% - [Cached]

   Published on: 12/24/2007   Last Visited: 12/24/2007

   Charles O'Tudor
   ...
   CHARLES O'TUDOR
   
   Charles O'Tudor is the Principal Consultant of ADSTRAT, AXLE and STRATIS. O'Tudor established ADSTRAT five years ago with a passion to set standards in the brand consulting landscape . A brand that will stand out in terms of brand identity and creative profundity. Today ADSTRAT has not just grown to be one of the most sought after brand consulting firms, but has added two specialized affiliates - AXLE, the strategic media company and STRATIS, the strategic image and events company.
   
   Tornado, as he is fondly called by his peers has added value to brands and branding through the process of O2ygenation.
   
   O'Tudor who holds a BSC in sociology from the University of Jos, has worn several awards, some of which are the Citypeople and Fame Young Achievers Award. He is an associate member of the Advertising Practitioners Council of Nigeria, APCON, and alumni of the prestigious University of Witwatersrand, Johannesburg, where he bagged certificates in Management and Measuring Organizational Strategies, and Product Strategy and Brand Management. He also sits on the Wits Alumnus Round-table. On August 4, 2005, he entered the Junior Chamber International, JCI Hall of Fame as the 4th individual to be so honored in 47 years of the organizations existence in Nigeria.
   
   A regular facilitator at the Fate Foundation Nigeria where he lends his ingenuity to young and budding entrepreneurs, O'Tudor is also a member of Hope Worldwide, a non-profit, non-governmental organization that caters for orphans and the less privileged in the society. He is also a Honorary member of ACAN( Academy of Creative Arts of Nigeria. He is a member of the Lagos State Health Advocacy Implementation Committee, HAIC and also doubles as the chairman of the body's sub committee on strategy.
   
   Charles is married to Virginia and has three kids; Vanzale, Dorothy and Daniel.

2. 2. Papers : Dynamics of Brand Consulting

   www.adstratcom.net/papers%20%2 - [Cached]

   Published on: 12/24/2007   Last Visited: 12/24/2007

   Charles O'Tudor, Principal Consultant of ADSTRAT and its group of consulting firms belong to the later school. No doubt they are an embodiment of questionable and disruptive ideas. O'Tudor's beyond the norm disposition is the fulcrum of his new looks and series of brow raising innovations that have taken place at Tornado's place, the abode of his brand consulting firm.
   
   He believes that brand consultants should take advantage of the diverse ethnicity and multi-colored traditional beliefs in their environment, saying they are the required mix to communicate effectively to the immediate audience. There is need to create a lasting bonding with the local template as it communicates faster. The creative strategy, articulation and execution of concepts should be created in a template that reflects the Nigerian cultural background in order to have relevance to socio-cultural experience.
   
   Undaunted in his resolve to take branding to a higher level, O'Tudor is also of the strong opinion that brand consultants must first of all loose themselves from the shackles of the norm. They must have a high sense of creative freedom and above all think differently to make a lasting impression on their target audience.
   
   An exponent of Brander Brand thyself, O'Tudor is worried about the non-involvement of brand consultants in the whole process of branding. The concept of brander branding thy self is hinged on the fact that the sick cannot cure the sick, only the healthy can. And so he decries the poor insight of players in the industry when they slave to brand their clients and yet their brands are in dire need of branding, saying both brands must be developed and well managed.
   
   He believes that creativity must come from within to the outside. To project other brands, one should be able to project his brand first. The Nigerian brand identity is suffering, and in dire need of projection. "We believe we have risen up to the task. We have woken up from a long slumber to break out of the box of cultural imperialism. That to us is being proudly and truly Nigerian" He said.
   ...
   But O'Tudor who is currently "midwifing" a few banks for the post consolidation era, in a recent interview, said the solution to the afore mentioned problems could be found in what he called O2ycculturation.

3. 3. + ADSTRAT + AXLE + STRATIS ||| Oxygenation

   www.adstratcom.net/people%20-% - [Cached]

   Published on: 12/24/2007   Last Visited: 12/24/2007

   Charles O'Tudor